It’s starting to look like the whole thing about the QSR business going to digital menu boards, because of FDA regulations, is going away. The QSR industry isn’t waiting on rules requiring that its menu-boards show calorie counts. Major operators are just going ahead and doing it. […]
Washington, DC-based startup TransitScreen – which mashes up open source data like transit and traffic conditions as feeds and finished screens – has completed an $800,000 seed capital raise. […]
Barco, the global leader in digital cinema, returns to CinemaCon 2016, April 11-14 at Caesars Palace in Las Vegas, Nevada, to showcase the next step in its full line of groundbreaking cinema technologies, designed to engage audiences while delivering a higher level of operational efficiency for exhibitors. […]
Paris, April 5th, 2016 – Quividi announced today that Olivier Duizabo has handed in his resignation to the Board from the CEO position, for health reasons. A co-founder of the company, he had been managing the company since 2006. Former COO Ke-Quang Nguyen-Phuc was appointed as new CEO. […]
Custom computer manufacturer Seneca is doing a webinar next week – Thursday, April 14 at 2 – on the little commercial-grade PC on a stick it recently announced. The Syracuse-based company describes the HDS as the first media stick form factor purpose-engineered for professional digital signage. […]
SALT LAKE CITY, April 5, 2016 /PRNewswire/ — Diamond Wireless, a premium retailer for Verizon Wireless, announced the launch of a marketing initiative with truDigital Signage media partner. The strategy involves deploying digital signage solutions in Diamond Wireless retail stores to support its marketing efforts and strengthen customer experience through convenient and current information. […]
CHICAGO, IL–(Marketwired – April 04, 2016) – rVue Holdings, Inc., (OTC PINK: RVUE), a premier advertising technology platform for digital location video, announced that the Company, in two separate transactions, has retired its convertible financing arrangements outstanding with Carebourn Capital, L.P. […]
Sydney, Australia. April 5, 2016. The top-ranked provider of automated digital signage software, BroadSign International, LLC, has been selected by Tonic Health Media to power the company’s 700 screens reaching an audience of 2.7 million viewers per month. […]
A billboard that went up in Echo Park Monday is asking members of the Church of Scientology to reconnect with their estranged loved ones. “To my loved ones in Scientology … call me,” the billboard says. The billboard is in an effort to call attention to the church’s policy of disconnection, in which church members sever ties from non-church members. […]
Conversion of 700 screens will be followed by expansion to 2,500 displays. Sydney, Australia. April 5, 2016. […]
Conversion of 700 screens will be followed by expansion to 2,500 displays. Sydney, Australia. April 5, 2016. […]
Brands Link Outdoor and Mobile Marketing. Out-of-home advertising was the only traditional media business to grow last year, Magna Global said in its ad revenue forecast last December, citing "the superior yield brought in by digital panels as well as better measurement and trading metrics allowing OOH and cinema to tap into branding budgets and TV budgets." Spending on out-of-home ads in the U.S. […]
How digital out of home is exciting adland. Inspiring. Exciting. Versatile. […]
Posterscope’s Outdoor Consumer Survey profiles thousands of consumers across the nation and explores their media consumption behavior and attitudes to Out-of-Home advertising. Luxury Consumers are a highly sought after segment in the market. […]
Increasing urbanization and an unrivalled ability to make the most of digital and social innovation bring out of home advertising back to the top. Out of home (OOH) advertising – which targets consumers while travelling, shopping or otherwise engaged away from home – is one of the oldest known forms of advertising. […]
