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Posterscope USA, Lamar Advertising Debut Vehicle Recognition Technology in Digital OOH Campaign for Chevy Malibu (PRWeb)

Out-of-Home communications specialist Posterscope USA, together with OOH ad operator Lamar Advertising Company, has unveiled a new outdoor campaign for the 2016 Chevrolet Malibu launch using vehicle recognition technology that can identify certain types of vehicles and generate dynamic, customized messages to drivers of those vehicles on digital billboards. […]

prweb.com
Thu, Apr 7, 2016 at 6:43 PM

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Audi uses DOOH ads in its campaign at Vancouver airport (Luxury Daily)

German automaker Audi is the first brand to break in a series of new digital video walls at Vancouver International Airport. Installed by Astral Out of Home, the LED screens are located in the Canadian airport’s domestic terminal. With this exclusive placement, Audi is likely to catch the attention of some of the 20 million travelers’ who pass through the airport each year. […]

luxurydaily.com
Thu, Apr 7, 2016 at 6:43 PM

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16:9: Are Your 4K Players Really True 4K?

Guest Post: John C. Wang, IAdea At every recent digital signage trade show, 4K or UHD (ultra-high resolution) has been a heavily promoted feature for next-gen displays. Research firm IHS recorded 95% year-over-year growth in 4K screen shipment in 2015. […]

sixteen-nine.net
Thu, Apr 7, 2016 at 6:41 PM

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Use of LED Display Screens in Outdoor (MindSpace)

Now that we are entering towards the futuristic phase and the advancement of technology, the trend for outdoor LED display has started to rule this advertising age. LED Display with audio and video capabilities have set high standards in the field of advertising. […]

mindspacedigitalsignage.wordpress.com
Thu, Apr 7, 2016 at 6:40 PM

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Digital Signage in Restaurants (ADI Global)

Thanks to the hundreds of practical applications for digital signage, there can be no doubt that the market is set to catch fire in the near future. Rising public concern for transparency in the nutritional value and quality of the food we consume in restaurants and fast food locations seems to be throwing sparks on this powder keg. […]

blog.adiglobal.us
Thu, Apr 7, 2016 at 6:37 PM

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Next Retail Digital Signage Expo will be held May 8-9, 2017, at Olympia, London, UK

Retail Digital Signage Expo is  a dedicated event featuring the entire range of suppliers, from the screens and kiosks, to content management, media players, networking solutions and more.  In addition to the wide range of vendors, the topic will be widely addressed in both the Retail Design Expo and RBTE Conference programmes. […]

retaildigitalsignageexpo.com
Thu, Apr 7, 2016 at 6:35 PM

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India: Another startup claims it is “Disrupting Out-Of-Home Advertising With Technology” (Techstory)

Following this renewed interest in OOH advertising comes the latest entrant, Platooh, India’s first outdoor media selling platform that has integrated Enterprise Resource Planning software. Prakash Balaji, Founder & CEO, Prakash brings 7+ years of rich product and customer experience in building key scalable & successful products in outdoor media industry. […]

techstory.in
Thu, Apr 7, 2016 at 6:21 PM

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Billboard against Armenian Genocide riles residents

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bostonglobe.com
Thu, Apr 7, 2016 at 6:15 PM

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IHeartMedia Default Fight Set to Go to Trial

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Thu, Apr 7, 2016 at 6:14 PM

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Paramount Pictures welcomed Australia’s best “Blue Steel”

Ahead of the premiere of Zoolander 2 in Australia, Paramount Pictures brought the catwalk to major cities throughout the country. The film studio invited passers-by to strike a pose in front of mirrored panels featuring images of Derek Zoolander and Hansel McDonald showing off their classic “Blue Steel” pouts. […]

Thu, Apr 7, 2016 at 5:17 PM

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Paramount Pictures welcomed Australia’s best “Blue Steel”

Ahead of the premiere of Zoolander 2 in Australia, Paramount Pictures brought the catwalk to major cities throughout the country. The film studio invited passers-by to strike a pose in front of mirrored panels featuring images of Derek Zoolander and Hansel McDonald showing off their classic “Blue Steel” pouts. […]

Thu, Apr 7, 2016 at 5:17 PM

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Chicago White Sox unveil new digital signage scoreboard on Opening Day

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digitalsignagetoday.com
Thu, Apr 7, 2016 at 5:05 PM

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Cieslok Media Expands Digital OOH Inventory in Western Canada

TORONTO (April 7, 2016) – Cieslok Media, Canada’s leader in large-format outdoor advertising, is thrilled to announce its latest OOH additions in the province of British Columbia with two new digital displays in the City of White Rock. […]

digitalsignageconnection.com
Thu, Apr 7, 2016 at 1:24 PM

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Indiana University Selects Widen Media Collective to Manage Brand Media Assets

MADISON, WI–(Marketwired – April 07, 2016) – Indiana University, a multi-campus public university system in the state of Indiana with world-class contributions in research and the arts, has selected the Widen Media Collective for its digital asset management (DAM) needs. […]

digitalsignageconnection.com
Thu, Apr 7, 2016 at 11:46 AM

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16:9 Jobs: Digital Signage Retail Project Engineer, New York

I have a client that works with high-end retailers that needs to bring on a project engineer who can design and source solutions based on requirements of clients. Think video walls, integrated display fixtures … generally cool stuff, as opposed to mounting panels on walls. The gig is in New York City and Brooklyn, and can’t be done remotely. […]

sixteen-nine.net
Thu, Apr 7, 2016 at 8:56 AM

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