Prior to digital signage, retailers used analog video signs. It was common to see video monitors in retail stores in the ’80s and the ’90s displaying retail signage with VHS videotapes. When DVDs were invented, that was the beginning of digital signage for retailers. […]
Rick Robinson has 30 years of experience selling OOH Media, including stints with Ackerley Airport Advertising, Gannett Outdoor, CBS and McDonald Media. Rick is the Chief Operating Officer at Billups, a full service OOH media specialist agency based in Portland, Oregon. Rick has created an outstanding 42 second video titled Storytelling and OOH. […]
The wayfinding-centric signage software firm 22 Miles, Inc., based in Silicon Valley, has issued a statement responding to the lawsuit last month by Four Winds Interactive, of Denver. The statement issued April 8th says the lawsuit, alleging patent infringement and related activities, is meritless and that the company will vigorously defend itself in court. […]
The wayfinding-centric signage software firm 22 Miles, Inc., based in Silicon Valley, has issued a statement responding to the lawsuit last month by Four Winds Interactive, of Denver. The statement issued April 8th says the lawsuit, alleging patent infringement and related activities, is meritless and that the company will vigorously defend itself in court. […]
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A billboard in St. Augustine Beach is drawing attention from all across the world for a message some people have called “discriminatory.” The billboard along A1A reads “Islam Bloody Islam, Doomed by its Doctrine,” and now nearly 3,000 people have signed a petition asking for the owner to take it down. […]
Southland residents will be getting some prominent reminders this month to prepare for earthquakes, with preparedness messages being displayed on digital billboards as part of a partnership announced Monday. Billboard operator Clear Channel Outdoor Americas and the U.S. […]
Clear Channel Outdoor Americas (Clear Channel), one of the world’s largest outdoor advertising companies, announced the launch of “Clear Channel Outdoor RADAR,” a new data and analytics tool designed to assist advertisers and advertising agencies with identifying and reaching their target audiences through geolocation information. […]
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On what basis should a network owner/operator make the decision to operate the network in-house or outsource the operation? This week’s question is answered by members of the DSE Advisory Board INDUSTRY CONSULTANTS COUNCIL “To me, this comes down to a financial evaluation, based on the size of the owner’s organization. […]
Insider has written before about T-Rex lawsuits against digital billboard companies relating to patent infringement. Daktronics, Formetco and Watchfire have settled with T-Rex so their customers are not at risk. T-Rex has been expanding its litigation net to include non-billboard operators of digital sign networks. […]
Paris, 11 April, 2016 - JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today the renewal of its advertising concession with Singapore Changi Airport for 5 years, from 2018 until 2022. […]
BROOKINGS, S.D. – Apr. 11, 2016 – Columbia Professional Baseball and the Columbia Fireflies are preparing for the 2016 baseball season by partnering with Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, for LED video displays at their new home, Spirit Communications Park, in Columbia, South Carolina. […]
People who know me will be amused as hell by the notion of me attending a fashion show. But I have been to several in recent years, because I have a nephew who is at Ryerson’s fashion school in Toronto. The 4th year students have a major year-end show that attracts a lot of fashion industry people looking for new talent, so the event is seen and run as a big deal. […]
