Bothered about billboards: Supervisors turn down revenue-generating contract
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Tue, Apr 12, 2016 at 6:19 PM
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With the renewal, JCDecaux will expand its footprint in Changi Airport with an enhanced advertising inventory, offering more of its signature innovative Digital Media and Large Format displays. JCDecaux will also extend its coverage to the new Terminal 4, which is scheduled to open in the second half of 2017. […]
Airport advertising installations are becoming more and more breath taking. The new OLED video walls installed at Incheon airport are particularly spectacular: 104 m² Curved Video Walls installed up in the rafters for all travellers to see. […]
Interactive touchscreens in the changing rooms, large LCD screens and self-service checkouts: fashion retailer Zara upgrades point of sale. The Inditex owned fashion chain Zara is to modernise its stores, offering better services for customers in the quest to streamline the shopping experience. Inditex notified journalists from Refinery29.com the details of the new store introductions. […]
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New York, – global provider of advanced digital signage software solutions YCD Multimedia has become a member of AV industry trade group CEDIA. The group represents 3,500 member companies worldwide and more than 22,000 industry professionals that manufacture, design, and integrate goods and services in the AV industry. CEDIA's mission is to be a core component of its members' prosperity. […]
The NHL’s Tampa Bay Lightning’s home arena has finished a big fan experience upgrade that included new restaurants, bars, party decks and a lot of digital. The management team at Amalie Arena wanted to turn standard video walls into pieces of art to showcase views of the city and other local content, all of it in 4k. […]
Cima Network and 11Giraffes take to the CinemaCon 2016 show floor at Caesar’s Palace in Las Vegas to exhibit leading digital signage software solutions for cinema owners and operators worldwide. Cima Network enables cinemas robust digital signage from a proven scalable digital signage software platform that includes a best-in-class content management system, interactive touchscreens and video walls. The solution can be a client self-service or a Cima Nework fully managed-service. For clients that already have digital signage deployed and cannot scale or need better service, not a problem for Cima Network to take over networks with zero downtime or costs to recapitalize existing hardware. Digital signage display and media player equipment partners include Elo Touch Solutions, Samsung, NEC Displays, Cenique and Seneca. Bill Lockett, President at Cima Network states, “Whether it’s an individual custom project, or a large scale re-branding campaign Cima’s team can handle each with the highest level of detail and client consideration. […]
SET created an exhibit at Palais de Tokyo to celebrate the legendary Michael Jordan for the 30th Anniversary of the Jordan brand. Within the exhibit, there were activations to re-live Jordan’s career including a customization zone, a Nike+ zone, a “Flight Zone” dunk experience and the “DNA of a Champion” artifact gallery. […]
MAHWAH, N.J., April 12, 2016 /PRNewswire/ — Sharp Imaging and Information Company of America (SIICA), a division of Sharp Electronics Corporation (SEC) announced today that CRN®, a brand of The Channel Company, has given Sharp a 5-Star rating in its 2016 Partner Program Guide. […]
ATLANTA, GEORGIA, April 12, 2016 – Redefining the performance standards for outdoor visualization solutions, NanoLumens, the industry-leading manufacturer and innovator of LED displays, today announced the introduction of the NanoLumens Outdoor Gallery Series – the world’s first true curved, outdoor LED solution that can be built in any size, shape or curvature in pixel pitches ranging from 4MM to 9MM. […]
New York, April 12, 2016 – YCD Multimedia, the leading global provider of advanced digital signage software solutions, announces its corporate membership of AV industry trade group CEDIA. The group represents 3,500 member companies worldwide and more than 22,000 industry professionals that manufacture, design, and integrate goods and services in the AV industry. […]
Between 2000 and 2013, average attention spans dropped from twelve seconds to eight seconds. In their headline grabbing claim, the average attention span is now shorter than that of a goldfish. What's hampering our concentration? […]
JCDecaux Airport UK has launched a campaign inspired by virtual reality (VR) to demonstrate the power of out-of-home advertising. Entitled ‘Advertising at the airport: A world of possibility’, the campaign comprises four 360-degree VR videos, allowing advertisers to take a tour of Heathrow Airport from the comfort of their own desks. […]
When you talk about the future of out-of-home advertising, beacons inevitably come up. The tiny devices that use Bluetooth technology to connect with mobile devices are being placed on all types of out-of-home inventory, everything from billboards and other signage to bus shelters and buses themselves. […]