Raw Feed & Search

OUTFRONT Media Tapping Into Growing Advertising Market (REIT)

Formerly known as CBS Outdoor Americas Inc., OUTFRONT began operating as a REIT in July 2014 following its spin-off from CBS Corp. Today, its portfolio includes approximately 57,000 billboard faces and 316,000 transit displays across the United States. Around 70 percent of the company’s revenues are derived from billboards, and 30 percent come from transit. […]

reit.com
Wed, Apr 13, 2016 at 5:50 PM

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Installation of the Week: JCDecaux Airport UK and Visualise Unveil VR Tour of Heathrow Airport

As technological capability gradually catches up with the concepts that the industrialized world dreamt about and flirted with in the 1990s, we’re now lucky enough to see mediums like virtual reality (VR) and holographic projection truly start to become options for both practical application as well as interactive advertisement. […]

digitalsignageconnection.com
Wed, Apr 13, 2016 at 11:19 AM

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Technavio Announces Top Three Emerging Trends Impacting the Global Digital Holography Market Through 2020

LONDON–(BUSINESS WIRE)–Technavio’s latest report on the global digital holography market provides an analysis of the key trends expected to impact the market from 2016-2020. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline. […]

digitalsignageconnection.com
Wed, Apr 13, 2016 at 11:08 AM

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Lamar Advertising and Recycle across America Create World’s First ‘Live Stream’ Billboard Celebrity PSA Campaign (DSConnection)

Lamar Advertising Company (Nasdaq: LAMR) is proud to announce a partnership with Recycle Across America (RAA), a nonprofit organization that provides standardized recycling bin labels to businesses, municipalities and schools nationwide, to make it easier for society to begin to recycle right. The partnership will create a world’s first with out-of-home advertising. […]

digitalsignageconnection.com
Wed, Apr 13, 2016 at 9:52 AM

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16:9: Visualized Butterflies Tell Time For Yorkdale Shoppers

Here’s a nice example of simple, but visually interesting visualized data being done at Yorkdale, which is very arguably the ritziest shopping mall in Canada. Cineplex Digital Solutions works with the Toronto mall and its parent company, Oxford Properties, on the digital screens around the various shopping centres aOxford has across the country. […]

sixteen-nine.net
Wed, Apr 13, 2016 at 9:41 AM

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NEC Display Solutions Adds 55-Inch Display to High Brightness Portfolio

CHICAGO–(BUSINESS WIRE)–NEC Display Solutions of America, a leading provider of commercial LCD display and projector solutions, today announced the MultiSync® X554HB display, a specialty large-screen monitor built to cope with high ambient lighting. […]

digitalsignageconnection.com
Wed, Apr 13, 2016 at 9:22 AM

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OOH Ad Research Company Peoplecount Joins Digital Place Based Advertising Association (DSConnection)

NEW YORK, April 13, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that Peoplecount, an award winning research firm and innovative third-party supplier of audited out-of-home circulation data, has joined the association. DPAA members help brands effectively connect to consumers on-the-go at targeted locations. […]

digitalsignageconnection.com
Wed, Apr 13, 2016 at 9:16 AM

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Allure Announces New ‘Out of the Box’ Video Wall Packages for Cinema, Retail and Other Venues

Allure, a Christie Company and a leader in providing engagement and transaction technology solutions, has launched a new set of custom, “out of the box” Video Wall packages designed to make implementation easier, quicker and more cost effective, all while offering a choice of top quality displays, warranties and installation services.  Meeting the highest standards of quality and performance that are the hallmark of every Allure and Christie solution, these new video wall packages offer dynamic digital content creation options, the choice of brilliant 4K or LED technology, and faster project installations. […]

digitalsignageconnection.com
Wed, Apr 13, 2016 at 9:13 AM

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The Australian Outdoor Media Association (OMA) invited eight companies to bid for a contract to build an Automated Transaction Platform (ATP) (OMA)

“We are embarking on this ambitious world first with unanimous industry support and obvious interest from home and abroad. We learned a lot from building our audience measurement system MOVE and the ATP will build on this success. […]

Wed, Apr 13, 2016 at 7:37 AM

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Drive to remove ‘anti-Islam’ billboard in Florida gains steam (WND)

One woman’s drive to get a billboard message critical of Islam removed from her hometown is picking up steam but so far the billboard advertiser and the company that rented him the space are standing their ground. A billboard in St. Augustine Beach, Florida, popped up last week with the message “Islam Bloody Islam: DOOMED BY ITS DOCTRINE! […]

wnd.com
Wed, Apr 13, 2016 at 7:11 AM

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This Billboard is Protesting North Carolina’s ‘Bathroom Bill’

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uproxx.com
Wed, Apr 13, 2016 at 3:59 AM

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The State of Programmatic in OOH Advertising

I asked five well-known industry professionals who use the latest tech innovations in out of home (OOH) ad campaigns about the state of programmatic in OOH. […]

Wed, Apr 13, 2016 at 2:59 AM

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How Retailers Can Cut Through The Marketing Clutter With LED Digital Signage (Retail Touchpoints)

With the onslaught of social media, online purchasing and mobile apps, consumers are being bombarded by marketing messages more than ever before. It is estimated that the average consumer is bombarded with nearly 3,000 marketing messages per day! It’s no wonder that it can be difficult for any retailer to break through the clutter and communicate effectively with a customer. […]

retailtouchpoints.com
Tue, Apr 12, 2016 at 6:31 PM

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16:9: Swedish Firm Has 40-Plus Active Lawsuits On Its Digital Signage Patents

A small Swedish company now has dozens of lawsuits circulating in the digital billboard industry, suing those media companies for patent infringement, based on a suite of patents related to using a computer to remotely control digital signs. The company is called T-Rex Property AB, and has been around since 2003. […]

sixteen-nine.net
Tue, Apr 12, 2016 at 6:27 PM

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‘Robo calls’ stir digital billboard debate in Oceanside

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sandiegouniontribune.com
Tue, Apr 12, 2016 at 6:23 PM

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