What “calls to action” deliver the best results, and how are those results measured? The effectiveness of a CTA has a lot to do with the context of the message. […]
[…]
Achieve better sales with digital menu boards in restaurants. Some numbers that correlate digital menu boards and sales: Overall sales gets a 3 to 5 % boost. 74% of the respondents in the survey reported a readable menu was more favored. […]
Measurement of advertising effectiveness has always been a challenge, and SITO Mobile’s Real-time Verified Walk-In addresses this challenge head-on. Until now, measuring campaign effectiveness typically took as much as a month, as mobile ad-tech firms reconciled campaign performance data, viewability, engagement and foot traffic and then reported results to clients. […]
Guest Post: Irfan Khan, Skykit Brands, as most of us already understand, reach far beyond the company’s logo. While the logo might be the entry point, the most successful brands promote a narrative. Everything from the look to the core values to the marketing efforts work together to make a coherent whole. […]
Donor walls are a big part of many hospitals – used to thank companies and individuals who support the organization’s work and facilities. For years, these walls were plaques or printed graphics, but lately, they’ve gone digital, and this has to be one of the bigger ones out there. […]
The UK cloud-based signage software firm embedsignage is the latest company to add support for ChromeOS devices. The player, available off Google’s Chrome store, will run on Chromeboxes or the more recently introduced Chromebits. […]
Nanonation CEO Bryan Fairfield Raising Nebraska is a 25,000 square foot, interactive digital-heavy exhibit on the state fairgrounds that’s designed to help visitors better understand and appreciate that state’s big industry, its advances, and the impact it has locally and globally. […]
ELKHART, Ind., April 15, 2016 /PRNewswire/ — ACTIA is launching the ACTI-Vision 430 – a 4.3″ WVGA TFT LCD (480 x 272) touchscreen digital display with RTC designed for use as an HMI (Human-Machine Interface) device in marine, watercraft, bus and coach, off-highway, amongst many other applications. […]
NEW YORK, April 18, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that Rouge Media, a media company with digital screens on college campuses and in beauty venues and restaurants/bars in North America, has joined the association. DPAA members help brands effectively connect to consumers on-the-go at targeted locations. […]
BROOKINGS, S.D. – Apr. 18, 2016 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has partnered with the Greenville Drive of Greenville, South Carolina, to bring a large LED video display to Fluor Field at the West End. […]
Visiology will present new Data Visualization module for Polywall software, a high end solution to manage video walls, at upcoming InfoComm, held on June 8-10th at the Convention center in Las Vegas. The demonstration will take place at the Visiology booth #157 (North Hall). […]
Smartlite panels offer HD screens, beacon technology, webcam and intelligent WiFi analytics. When a consumer registers and accesses the free Smartlite WiFi within a shopping centre their shopping behaviour and social media and internet use are observed providing Shopper Media Group clients with a better understanding of their customers so they can improve their shopping experience. […]
Internal communications is important to every organization looking to build a unique company culture. With the right technology, you can effectively convey your message, and help employees better understand the company’s goals, values, and practices. […]
DANVILLE, IL–(Marketwired – Apr 18, 2016) – Sign operators responsible for controlling content on multiple LED screens now have a single, cloud-based content management solution to simplify the process for networks with both indoor and outdoor digital signs. […]
