Raw Feed & Search

MediaPost: DOmedia Launches Supply-Side Platform For Out-Of-Home Advertising

DOmedia, a technology provider for planning and buying out-of-home (OOH) advertising, on Monday said that it launched a supply-side platform (SSP). The new cloud-based platform will bring buyers and OOH media companies together on the same platform to enable them to create interactive media maps, generate proposals and improve communication. […]

mediapost.com
Mon, Apr 18, 2016 at 6:27 PM

Permalink

Digital signage network Xprnc Media uses BroadSign Mobile product to bridge DOOH with smartphones in retail (BroadSign)

The network selected BroadSign’s software platform for its depth, scalability and API, and believes BroadSign Mobile has opened the door to lasting communication with consumers once they have left the store. Viewers are driven to the mobile experience through digital signage ads using QR codes and NFC tags. […]

Mon, Apr 18, 2016 at 6:27 PM

Permalink

Outdoor LED Displays at Pubs (Sequitur)

If you are a pub owner whether seasoned or new, consider the advantages of installing the outdoor LED Displays and win regular customers. Top 5 Utility of LED Display: Message Mobility. Outdoor LED display come with stock ticker effect that instantly catches the attention of drivers and pedestrians and give pub owners the ability to promote their offerings. […]

thesequitur.com
Mon, Apr 18, 2016 at 6:26 PM

Permalink

Ad spend in Australia suffers largest decline in 22 months

 […]

adnews.com.au
Mon, Apr 18, 2016 at 6:25 PM

Permalink

Interactive PoS: The Accelerate Store From Rebel

 […]

digitalsignagesummit.org
Mon, Apr 18, 2016 at 6:24 PM

Permalink

Digital out of Home: 1,4 Billion Euro Deal – Exterion Awarded Prestigious London Contract

 […]

digitalsignagesummit.org
Mon, Apr 18, 2016 at 6:23 PM

Permalink

“McDonald’s of the future,” featuring all-you-can-eat fries, kiosks for ordering opens in July

 […]

fox6now.com
Mon, Apr 18, 2016 at 6:21 PM

Permalink

Samsung’s digital signage for broadcast solutions at NAB16

 […]

digitalsignagetoday.com
Mon, Apr 18, 2016 at 6:19 PM

Permalink

Digital signage: a high growth market (IT Best of Breed)

The digital signage industry is one of the fastest growth markets in the IT space. For example, from 2014 to 2015, the business-to-business large-format commercial display market increased from $217 million to $316 million, representing a 16.5 percent year-over-year growth rate, and outpacing the overall B2B market that grew 2.1 percent during the same period. […]

itbestofbreed.com
Mon, Apr 18, 2016 at 6:17 PM

Permalink

Rouge Media Joins Digital Place Based Advertising Association (DPAA)

NEW YORK – Rouge Media, a media company with digital screens on college campuses and in beauty venues and restaurants/bars in North America, has joined the association. DPAA members help brands effectively connect to consumers on-the-go at targeted locations. […]

Mon, Apr 18, 2016 at 6:08 PM

Permalink

Ask the Board – April 18, 2016 | DANIEL WILKINS

What “calls to action” deliver the best results, and how are those results measured? In my experience, the best calls to action for digital signage all involve the use of the mobile phone as the conduit. Digital signage is experienced when a person is out of their home and going about their day. […]

digitalsignageconnection.com
Mon, Apr 18, 2016 at 4:48 PM

Permalink

Ask the Board – April 18, 2016 | RICK ROBINSON

What “calls to action” deliver the best results, and how are those results measured? Simple, easy to understand and contextually relevant calls to action always perform best. It’s all about delivering immediate utility to the viewer/consumer. […]

digitalsignageconnection.com
Mon, Apr 18, 2016 at 4:47 PM

Permalink

Ask the Board – April 18, 2016 | CHRISTINA RADIGAN

What “calls to action” deliver the best results, and how are those results measured? […]

digitalsignageconnection.com
Mon, Apr 18, 2016 at 4:46 PM

Permalink

Ask the Board – April 18, 2016 | PHIL LENGER

What “calls to action” deliver the best results, and how are those results measured? Instant Gratification SellsWhen you call, make sure they can answer immediately and get something right away for the effort. Marketing psychologists understand that this is a fundamental principle in attracting audiences. […]

digitalsignageconnection.com
Mon, Apr 18, 2016 at 4:45 PM

Permalink

Ask the Board – April 18, 2016 | WADE FORST

What “calls to action” deliver the best results, and how are those results measured? In the now mobile-obsessed world of engagement, our environments and habits within these smart spaces are changing. Our relationship to media, services, commerce and even people are being enhanced by digital platforms that have a holistic understanding of your online and offline presence. […]

digitalsignageconnection.com
Mon, Apr 18, 2016 at 4:44 PM

Permalink