Caritas, an international aid and development agency with a branch in Austria, took advantage of busy malls and stations to raise money for the homeless in Vienna. The organization turned advertising panels into donation banks complete with coin slots. […]
TORONTO (April 19, 2016) – Cieslok Media, Canada’s leader in large-format outdoor advertising, is thrilled to announce its partnership with Tangled Art + Disability, a not for profit art and disability organization located in the City of Toronto. […]
Tripleplay was presented with the award for Best Technology for Commercial Returns at the 2016 Sports Technology Awards at a gala ceremony in London, UK on Friday 15th April 2016. […]
Level 3 Audiovisual was awarded the opportunity to design the technology system for Saint Xavier University’s first satellite campus in Gilbert, Arizona. The key component in the AV design was the Christie Brio wireless presentation system. The university was looking for campus-wide collaboration, a Simulation Center, a video wall and more. […]
BOCA RATON, Fla., April 19, 2016 /PRNewswire/ — From the floor of the TAB/OAAA Media Conference & Expo, the innovative manufacturer of LED visualization solutions, NanoLumens (www.nanolumens.com), and venture-backed technology company, AdMobilize (www.admobilize.com), today announced a strategic partnership in creating a more dynamic and data driven experience for the owners of digital signage. […]
BroadSign International, LLC, the top-ranked global provider of digital signage software, has deployed its BroadSign Mobile product across the Xprnc Media LLC digital out-of-home network in retail locations. Xprnc Media provides ad-based DOOH to top media retailers and plans to grow to 300 locations in the next two years. […]
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DoMedia LLC has raised USD 3 million – and has been hiring with the proceeds – toward expanding its online marketplace for finding and renting ad space in non-household spaces such as billboards, digital signs, and even the TV feeds inside fitness centers. Advantage Capital Partners led the Series A round, one of five recent Ohio investments for the New York City venture capital firm. […]
Using a digital signage network in a retail environment provides many unique applications for customers and employees. Let’s go over some of the most effective and efficient of these options for retail digital signs: Add Ambience to Your Environment: Create messaging around holiday themes, special events or your store branding and decor. […]
More than 90 percent of US travelers have noticed some form of out of home (OOH) advertising in the past month, according to a new study conducted by Nielsen. Roadside billboards are the most noticed ads, according to Nielsen's report, which offers a detailed examination of America’s travel habits and exposure to OOH ads. […]
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One of the funniest ad campaigns of 2015—Australia's "The Boys" campaign for Bonds underwear, starring a pair of chatty testicles—returns in a big way for 2016 with a seven-story-high weather billboard in downtown Melbourne in which the lads react in real time to cold, warmth and wind. […]
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What “calls to action” deliver the best results, and how are those results measured? This week’s question is answered by members of the DSE Advisory Board. “The effectiveness of a CTA has a lot to do with the context of the message. […]
