Total out of home adspend grew 3.9% in 2015 to £1.1bn, almost a third (31.3%) of which was specifically for digital panels. Digital is now driving headline growth for the sector, as spend on traditional panels has dipped in each of the last three years. […]
Unlike the digital ads that appear on a computer browser or mobile phone, OOH digital ads yield real-life impressions via interactions with passersby, giving marketers peace of mind that their digital ad dollars are being used effectively and not being eaten up by a bunch of hungry bots. […]
Guest Post: Till Carlos, OnSignTV The quality and flow of information in a hospital setting is important for patients and the people working in those busy environments. Let’s look at some of the key benefits digital signage brings to manage patient and hospital communications. 1. […]
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The digital Signage Business Climate Index Poland fell by 10.68 base points from 54,15 points to 43,75 base points. Therefore, the market continues with the strong volatility it started in the third quarter 2015. The current business situation is robust, as over 60% of the polled companies are satisfied. […]
Burger King has announced a projected 2020 completion date for the worldwide re-design in its quick service restaurants. One part of the project, which began in 2013, is a roll out in Mexico. So far, 30 QS restaurants have installed digital menu boards. […]
JCDecaux, the world’s largest Outdoor advertising company, continues its digital shopping mall expansion by adding two major shopping centres to its portfolio - the Bentall Centre, Kingston and Telford Shopping Centre. 8 new digital 6-sheets will be installed at The Bentall Centre, the first of their kind in the mall. […]
AURORA, Ill. – April 27, 2016 – Peerless-AV® has teamed with Almo® Professional A/V to give resellers, integrators and consultants the opportunity to experience the future now at the award-winning E4 AV Tour, coming to Atlanta, GA on April 27. […]
NEW YORK, April 26, 2016 /PRNewswire/ — JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today the appointment of Mark Costa as Chief Digital Officer for JCDecaux North. Mr. Costa will be responsible for further enhancing digital products and services for JCDecaux North America. […]
BROOKINGS, S.D. – Apr. 27, 2016 – Arvest Ballpark and the Northwest Arkansas Naturals partnered with Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, to bring a new LED video display to Springdale, Arkansas. […]
City of Vancouver staff are recommending the municipality change its bylaw to specifically ban most floating signs, following complaints about a large electronic billboard on the waters of False Creek and English Bay. Burke Billboards began cruising around False Creek with a 12-metre electronic billboard in early March. […]
The new large-format outdoor displays can showcase up to six 10-second ad units in a 60-second loop. The v-shaped structure is on route to Highway 427 and the 407 Express Toll Route. […]
Students at Southern California’s University of LaVerne have turned a problem into a small business – developing a low-cost digital signage solution for the campus library and in the process realizing the same set-up could be offered to area businesses. […]
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