According to a new Nielsen study, sponsored by Clear Channel Outdoor, airports are an ideal environment for top brands to advertise in. The study showed that nearly 60 percent of business and leisure travelers believe that advertising in airports is an indicator of high-quality brands and products. […]
For brick-and-mortar retailers, the conversation around digital signage in retail has become progressively more enthusiastic. Retailers who haven’t yet deployed digital displays probably had good reason to take time to watch the market mature. However, recent developments should prompt those retailers still holding out on digital signage to reconsider. […]
Retail has generated one quarter of all digital signage revenues. Customer engagement, marketing and ambient installations become more and more common not only in most high-street retailers, but also in small and medium businesses. Banking is also a very interesting target market. […]
The IAB Digital Out-of-Home Task Force is pleased to have you at our breakfast conversation sharing emerging technologies driving innovation in the DOOH marketplace. Join fellow industry leaders and strategists for an insightful discussion with an open forum Q&A. […]
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Dating site Match.com is pulling an ad campaign after receiving a barrage of complaints for suggesting red hair and freckles are “imperfections.” The posters, which sprung up in London tube and train stations Monday, featured a freckly red-haired girl with the caption: “If you don’t like your imperfections, someone else will. […]
Out of home advertising specialist Posterscope and its sister agency, experiential firm psLIVE, have created a cross company division to help brands pursue projects that merge both societal and commercial benefits. The Urban Partnerships division aims to work with brands to create engaging out of home campaigns focused on spreading social good and providing real benefits to communities. […]
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Lately, Franken’s been in the news for asking billboard giant Clear Channel Outdoor and tech darling Oculus Rift what, exactly, they’ve been doing with personal data they’re pulling in via their latest innovations. […]
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MALVERN, Pa., April 14, 2016 /PRNewswire/ — Ricoh today announced the availability of its next generation of ultra-short throw projectors, which break down the barriers of traditional presentations. The new solutions help users in business, education and beyond to loosen the constraints of where, how and when they can share information with onsite and remote audiences. […]
BROOKINGS, S.D. – Apr. 14, 2016 – The Minnesota Timberwolves and Target Center have selected Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, to design, manufacture and install a new LED video display super system. […]
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