New research carried out by Exterion Media and Kinetic has found that rail commuters have an average travel period of 35.5 minutes to absorb advertisements – 7.84 minutes on the platform and 27.69 minutes on board. […]
Amazon launched a dynamic Digital Out of Home (DOOH) campaign to celebrate the eagerly anticipated arrival of Catastrophe Season 2 to Amazon Prime Video. The campaign captures the humor of the British sitcom and invites participation through the show’s Twitter handle @catastrophe-tv. […]
Exterion Media’s session was one of the few from the week looking at the role of Outdoor and posed the question “are we making enough of digital creativity in outdoor?”. Alan Brydon from Outsmart argued that we need to communicate more about the creative potential of Digital Outdoor. Further, he urged the industry to move towards personalisation at scale through the use of dynamic creative. […]
In an Out-of-Home media first, Waitrose has live streamed content to digital screens in 9 cities across the UK. The supermarket’s spring promotion, which is part of a wider multimedia campaign, endeavoured to reinforce why its consumers enjoy shopping with the brand. […]
The Texas lawsuit comes as iHeartMedia begins to grapple with ways to address its massive debt load that totals $20.6 billion, including $8.3 billion maturing in 2019. IHeartMedia, known as Clear Channel until 2014, owns more than 850 radio stations, operates the popular iHeartRadio app and owns billboards used for outdoor advertising. […]
As facial recognition software gets better and better, the internet is getting sillier and sillier. Earlier this year Snapchat launched "face-swapping" a selfie feature that allows you to actually swap your face with someone you're next too. Netflix, with the help of entertainment agency Darewin launched face-swapping ads in France, a first for TV. […]
If someone told you today that a new, brightly lit neon sign was going up across the street from where you live, you might react with disgust at the thought of such a commercial eyesore invading the skyline of your community. Yet when some older sign or billboard is threatened, everyone is suddenly up in arms, rushing to its defense. […]
Outdoor advertising company JCDecaux has extended its advertising concession with Changi Airport in Singapore by five years. This ahead of schedule renewal, which runs until 2022, will see the installation of more signature digital media as well as large format displays With this contract extension, JCDecaux will enlarge its presence in Changi Airport. […]
The Digital Signage Business Climate Index GCC has increased substantially by 9,99 base points and stands at 49,99 base points for the March/April edition of the DBCI survey. The current business situation is rated mostly positive by the polled companies. Over 80% have answered that they are satisfied or very pleased with their situation. […]
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Webinar Title: Tips for Making the Grade in Campus-wide Digital Signage, Presented by Aerva Summary: Colleges and universities are gearing up for the summertime deployment of campus-wide digital signage networks capable of delivering customized, timely and engaging information to students and faculty. […]
DOVER, Delaware, May 3, 2016 /PRNewswire/ — Digital signage market size is forecast to be worth USD 23.02 billion by 2023; as per a new research report by Global Market Insights, Inc. Lower paper wastage coupled with LED backlit panel integration has led to significant energy savings, driving digital signage market growth. […]
ATLANTA, GA, May 03, 2016 /24-7PressRelease/ — Visix, Inc. has been honored with four Communicator Awards and three Hermes Creative Awards for their interactive multimedia designs for digital signage. The company’s Creative Services team has expanded over the past four years to meet growing demand, and has won over 60 design awards to date. […]
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