Superman vs. Batman campaign soars
Warner Bros. partnered with JCDecaux offices in multiple countries to pull off a promotion of heroic proportions for the release of Superman vs. Batman: Dawn of Justice. […]
Wed, May 18, 2016 at 1:17 PM
Warner Bros. partnered with JCDecaux offices in multiple countries to pull off a promotion of heroic proportions for the release of Superman vs. Batman: Dawn of Justice. […]
Warner Bros. partnered with JCDecaux offices in multiple countries to pull off a promotion of heroic proportions for the release of Superman vs. Batman: Dawn of Justice. […]
For its recent campaign in Chile, Unilever brought color to the ordinary chore of doing laundry. The company displayed 300 boldly colored t-shirts over the entrance to one of Baquedano station’s platforms along with a giant, 3-Dimensional build of its OMO laundry detergent. […]
For its recent campaign in Chile, Unilever brought color to the ordinary chore of doing laundry. The company displayed 300 boldly colored t-shirts over the entrance to one of Baquedano station’s platforms along with a giant, 3-Dimensional build of its OMO laundry detergent. […]
Paris, 18 May 2016 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that its world leading airport advertising subsidiary, JCDecaux Airport, has renewed a new 10 year advertising concession with Aéroports de la Côte d'Azur and its subsidiaries, following a successful bid process. […]
Old meets new in this week’s Installation of the Week. JCDecaux recently promoted its new CMS known as SmartContent across the British Isles on select digital screens with a little help from one of the United Kingdom’s most beloved native sons: Bill Shakespeare. […]
The arrival on the market of fine pixel pitch LED displays has sparked a big jump in shipments globally, but the competitive landscape is so crowded that total revenues have only jumped slightly, according to a new marketplace report by the research firm IHS. Total unit shipments for all pixel-pitch categories in the direct-view LED video market were up 15.6 percent year over year in 2015. […]
CHARLOTTE, N.C., May 17, 2016 /PRNewswire/ — At the American Public Transport Association (APTA) conference in Charlotte, CIVIQ is launching their new WayPoint, a smart city communications device that is designed to greatly enhance the citizen and commuter experience. […]
DALLAS, May 17, 2016 /PRNewswire/ — 5miles, one of the U.S.’s largest local marketplace apps, has launched a unique digital outdoor campaign that displays actual items for sale within five miles of a given billboard. […]
NEW YORK, May 17, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that Paris-based Quividi has become their latest member. Quividi’s anonymous video analytics (AVA) platform accurately counts and qualifies audiences in real time. […]
Gimbal's proximity marketing platform helps companies in the out-of-home space gain a better understanding of their audience's behaviors through proximity technology. […]
Ubuntu has long been one of, if not the, go-to variants of the Linux operating system for digital signage media players, but that’s been on “real” x86 computers. Now there’s work underway to pair the new Internet of Things-focused version of the open-source software with Raspberry Pi micro-PCs, and run a digital signage platform off it. […]
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Below are excerpts from the the Media Monthly bulletin containing major OOH media market indicators. Media Monthly features research and insights of PJSC's Technology, Media & Telecommunications team. 2016 OOH Main Markets Advertising Spend: 2016 OOH Share of Total Advertising in Main Markets: In the Asia-Pacific countries, OOH spend is increasing due to growing urbanization. […]
Guest Post: Tim Strähle, Adversign Media This is part 2 of a three-part series about retail detail signage and the Internet of Things. It’s based on excerpts from a broader white paper by the digital signage CMS firm Adversign Media, which markets Viewneo. It is available here. […]