International clothing retailer Uniqlo has rolled out a new advertising campaign across stores in Australia it hopes will go viral and bring more customers into its stores. The first-to-market campaign involves digital billboards featuring a rapidly changing number code. […]
BERLIN and SAN FRANCISCO, May 26, 2016 /PRNewswire/ — Contentful, the API-driven content management developer platform, today announced it has secured $13 million in Series B financing. […]
The “Grand Hall Experience” at St. Louis Union Station is the largest permanently installed indoor immersive projection mapping show in the U.S. It features full 12K+ imagery spanning the original 1894 barrel ceiling, a 10.1 surround sound system, LED accent lighting, an automated control system and all new media, transforming the iconic space. […]
Christie®, a leader in creating and delivering the world’s best visual and audio experiences, will be showcasing industry leading video wall solutions for the global defense and security sector at CANSEC 2016, May 25-26 at the EY Centre in Ottawa, Ontario. […]
Across the highway, a few billboards have gone digital, cycling through a different ad every few seconds. One plugs something called Informatica World 2016. “Data Powers Business,” it says. […]
NEW YORK, May 26, 2016 /PRNewswire/ — JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, is partnering with Tennis Channel to display live daily scoring updates across its network of 260 digital screens in US airports. The campaign is running for the duration of the French Open in major US airports, including John F. […]
Clear Channel is one of the UK’s leading Out of Home media owners, with over 40,000 advertising sites right across the country. We pride ourselves on being the place Where Brands Meet People and can trace our UK roots all the way back to 1936 when we were founded as More O’Ferrall in London. […]
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While still the potential darling of retailers, beacons are moving way out of that arena. The little radio-transmitting devices, which can either quietly or blatantly tap into authorized smartphone apps to trigger things or gather information, are graduating into all areas of life. Or at least to any areas where consumers may go. […]
Thanks to companies’ unprecedented capability to track people’s movements via cell phones and categorize their interests, the age of the smart billboard is here. It may seem a little creepy to some people, but its apparent effectiveness means that it’s likely here to stay. Media giant Clear Channel is helping to define the segment with a new solution it launched in February. […]
In just over five years the out-of-home industry has come from almost none, to way more than we expected. What we have in Australia with MOVE has been proclaimed as the best OOH audience measurement system in the world, and it is only the beginning. There is going to be a whole lot more data available soon thanks to the initiative to fuse emma with MOVE data, which is now well underway. […]
Installed in Stockholm, Sweden, this billboard uses Kinect technology to correct and fix people’s posture in real time. This campaign was created to promote the Microsoft Surface Pro 4, a light and powerful laptop-cum-tablet. […]
Strengthening its position as London’s largest provider of large-format screens, Clear Channel has announced four new sites in the capital for its premium digital brand, Storm. These consist of Storm Borough High Street, Storm Nine Elms Battersea, Storm Wandsworth Bridge, and Storm A3 Tower. […]
