This is the showroom at Hyundai’s flagship store in Kuwait, using a set of thin-bezel Sharp displays. There are two of these video walls in the showroom. The project was put together by Dubai-based 2point0 Concepts and a sister company, Kuwait-based DeLite Engineering. […]
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Speaking to The Drum, Sir Martin paid tribute to Decaux, who passed away at the age of 78 on Friday (27 May), describing him as "a patriarch, innovator and true entrepreneur, who built a sustainable, long-term brand in out-of-home and incredible share owner value." He added that Decaux was "an example to all of us" and said that "all at WPP wish his family long life. […]
For an industry that talks a lot about change and is surrounded by change, advertising hasn’t really changed that much. But its future depends on embracing new possibilities, on new mindsets, and on new processes. Of all media, outdoor advertising could be best placed to show how exciting our industry can become – if we embrace technology. […]
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The nation’s top outdoor advertising companies are preparing to battle it out for City of Sydney’s $500 million street furniture contract, in what will be the sector’s biggest ever ad deal. French-based outdoor giant JCDecaux holds the current 20-year contract to sell advertising across street furniture such as bus stops and telephone booths, in Sydney’s CBD and inner city. […]
Here are a few ways the rise of self-driving technology will affect the advertising industry overall, whether that’s in five years or 20: Billboards will get smart or die. Once self-driving cars are ubiquitous and people are no longer paying attention to the road or billboards, billboards will need to evolve to not just send a message but also collect data that can be used in meaningful ways. […]
Following Amscreen’s recent announcement regarding the termination of the ad sales partnership with Tom Goddard’s Digicom, Clear Channel UK will now be acting as the newly appointed sales partner across all existing networks and contracts. […]
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Jean-Claude Decaux, founder of what is today the world’s largest company specialising in outdoor advertising space, has died at the age of 78. A spokesperson for the French listed company late Friday confirmed the death of its founder but did not give details as to the cause or circumstances of his death, reports Adam Thomson in Paris. […]
A confusing statement by SignLink claims that Amscreen's key competitor is JCDecaux. Does JCDecaux also make digital screens? [Ed]. […]
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