DOmedia LLC, which bills itself as the leading software platform provider for planning and buying out-of-home advertising (OOH), has joined the DPAA. DOmedia, based in Columbus, Ohio, recently announced the close of a Series A funding round totaling $3 million. […]
The snacks brand accounted for approximately €314k worth of spend, well ahead of its nearest competitor in Brennan's Bread, which accounted for €247k. Coca-Cola continues to spend big in 2016, and takes third place for April with a spend of approximately €208k. […]
OOH is currently experiencing a renaissance compared to other local media, with 24 consecutive quarters of growth. America’s new mobile and social lifestyle, in which anything can be shared with millions in mere seconds, has propelled this growth. Both digital and printed OOH can drive consumers to reach for their phones to learn more about brands and share theirs and others’ experiences. […]
Over a century after the installation of its first electrified billboard, Times Square, the paragon of big, bold outdoor advertising, is now home to a multitude of 4K screens that interact with visitors -- from Revlon's Kiss Cam to the recent Orphan Black campaign that kept an "eye" on tourists. […]
Guest Post: Alan Brawn, Brawn Consulting Over the last 15 years, there have been countless articles written about the convergence of AV and IT. In the mid-90s, some held out that AV and IT were distinct and there was no reason to converge. Live and let live was a common theme in the day and never the twain shall meet was the early prognostication. […]
They are calling it ”the new standard in analyzers.” The Murideo Fresco SIX-A is an 18GBPS 4K Analyzer that can read HDR data at the same time as giving you a live video preview. Paired with the Fresco SIX-G Generator, the set becomes a full calibration and testing system. […]
They are calling it ”the new standard in analyzers.” The Murideo Fresco SIX-A is an 18GBPS 4K Analyzer that can read HDR data at the same time as giving you a live video preview. Paired with the Fresco SIX-G Generator, the set becomes a full calibration and testing system. […]
They are calling it ”the new standard in analyzers.” The Murideo Fresco SIX-A is an 18GBPS 4K Analyzer that can read HDR data at the same time as giving you a live video preview. Paired with the Fresco SIX-G Generator, the set becomes a full calibration and testing system. […]
Out-of-Home (OOH) advertising revenue is up 6% in the first quarter of 2016 compared to the first quarter of 2015 according to Nielsen. Out-of-Home revenue has seen significant growth over the last 5 years and globally OOH is forecasted to increase by 4% to 5% in 2016. […]
JCDecaux South Africa are one of the key underwriters of the groundbreaking out-of-home currency, ROAD (Roadside Outdoor Audience Data), produced under the OMC JIC umbrella. […]
Run quarterly by the Outdoor Media Association (OMA), the Creative Collection competition recognises and celebrates the most creative and innovative Out-of-Home (OOH) campaigns. Launched in 2013, the competition continues to gain momentum, with winners appearing in the biennial publication OPEN – an anthology of Outdoor creative from Australia and around the world. […]
A DPAA-sponsored feature, by Mark Braff. Rouge Media operates networks of digital screens on college campuses, in beauty venues and restaurants/bars in North America. Rouge Media’s screens reach millions of people on their daily journeys out of home, helping major international brands to connect with these consumers. […]
The high-definition (HD) screen will measure 83m wide by 12m high, and will be flanked by 68 12m high fabric panels similar to those used at Wembley Stadium, the Emirates Stadium and Celtic Park. […]
While the global industry is booming, there are several barriers that have inhibited the growth of digital signage in South Africa, the biggest being the cost associated with adopting this medium. Until recently, LED screens have been fairly expensive to purchase, and large format displays and digital walls are still very costly for companies to own. […]
Several people have asked me if I will be organizing a third version of DSrupted, a conference focused on emerging and disruptive technologies in the signage market. The short answer is No. […]
