Have a read of our favourite sessions below: Storytellers Will Rule the World. We kicked off day one with Posterscope’s absorbing session ‘Storytellers Will Rule the World’. The panel, chaired by Julian Linley, Editor-in-Chief of Digital Spy, consisted of some real experts in the world of content. […]
The ad was pegged to The Economist, but the magazine had nothing to do with it. Here's the actual story behind the ad. Let's break the illusion now: It's not from The Economist. […]
Photo: Vladimir Kudinov Guest Post: Brandon Harp, Barco/X20 Media The digital workplace has many different meanings, and as someone selling visual and software solutions into that space, I constantly find myself asking customers what the digital workplace means to them. Very few have clearly defined answers. […]
Mars celebrated the launch of its limited edition M&M's mix with an equally unique display in the Netherlands. An advertising panel in the center of a busy plaza proclaimed the arrival of what was sure to be an instant snack favorite – a delicious mix of peanut, crispy, and original M&M's all found in one bag! […]
Mars celebrated the launch of its limited edition M&M's mix with an equally unique display in the Netherlands. An advertising panel in the center of a busy plaza proclaimed the arrival of what was sure to be an instant snack favorite – a delicious mix of peanut, crispy, and original M&M's all found in one bag! […]
There may be no such thing as a free lunch, but as McDonald’s has recently demonstrated, breakfast is an entirely different story. The Free Breakfast Friday promotion recently returned to Ireland in late February, reminding consumers all over the country that the only thing better than a hearty portable meal to start the day is a hearty portable meal free of charge. […]
PORTLAND, Ore.–(BUSINESS WIRE)–Planar, a Leyard company and global leader in display and digital signage technology and Leyard, a global leader in visualization products, today announced the availability of its next-generation Clarity® Visual Control Station™ (VCS™) video wall processor, which includes significant improvements that simplify the capture, management and display of video wall content. […]
Stephen Randall is the EVP Social and Mobile at the out of home media firm Monster Media. Randall was doing mobile operating systems before they were ever called smart, as a co-founder of Symbian. He then started LocaModa, which was doing visualizations of user-generated content as far back as 2005, before social media was even a thing. […]
CHICAGO–(BUSINESS WIRE)–NEC Display Solutions of America, a leading provider of commercial LCD display and projector solutions, today announced the MultiSync® E245WMi-BK wide-screen desktop monitor with LED backlighting. The feature-rich display gives business users a key tool with which to enhance their productivity. […]
Shares in outdoor advertising giant JCDecaux dropped by over 8% on Wednesday morning after it highlighted a delay in a key Transport For London (TFL) contract in its quarterly report. […]
While nearly every medium in Chile suffered declines in advertising spending from 2014 to 2015, out-of-home spending and cinema spending grew over the course of the year, with out-of-home growth modest, at 7.6%, while cinema spending grew by 48.1%. […]
Two billboard companies have refused to display an advertisement by an atheist group to protest the Ark Encounter amusement park in northern Kentucky. Tri-State Freethinkers president Jim Helton says the group recently raised $10,000 for a billboard. The proposed design depicts Noah's Ark with people drowning around it and the words, "Genocide and Incest Park: Celebrating 2,000 years of myths. […]
Every month, we sort through our OOH image collection to share campaigns that really up the WOW factor. Sometimes it’s the clever or cheeky tagline that gives us pause, or the creative that implements all the fundamentals of OOH design. We try to not play favorites and let our years of out-of-home experience (ahem) color our choices. […]
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Three out-of-home ad-buying specialists — WPP’s Kinetic Worldwide, Latcom, and Mediakeys — have formed a new venture called the Smart Alliance, designed to enable easier implementation of global OOH campaigns. Calling it an industry first, the group said that clients will be able to buy media across 250 markets from a single location via the alliance. […]
