When digital billboards first rolled out, they came with plenty of controversy. Some worried that their great appeal to advertisers–the ability to rotate ad messages–would distract drivers, causing accidents. Others complained they’d further contribute to scenic blight. […]
Chicago’s Shedd Aquarium faced quite the challenge in topping last year’s OOH campaign for its Amphibians exhibit – a combination of CDN featuring clever creative (e.g., “Extremely ribbiting”) and scientifically accurate models of salamanders and frogs perched atop transit shelters. […]
Chicago’s Shedd Aquarium faced quite the challenge in topping last year’s OOH campaign for its Amphibians exhibit – a combination of CDN featuring clever creative (e.g., “Extremely ribbiting”) and scientifically accurate models of salamanders and frogs perched atop transit shelters. […]
Vistar Media, a technology provider for out-of-home media, today announced the release of its free, web-based media planning software to simplify the out-of-home planning process for buyers. This software includes data on all static and digital inventory available in the United States across place-based, transit, and outdoor media. […]
The billboard company Clear Channel Outdoor/ iHeartMedia inc. was fifth among the top ten spenders in the first quarter, putting nearly $155,000 into lobbying for digital signage and billboards. A citywide sign ordinance has been working its way through the Los Angeles legislative process for years. […]
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Over 7 in 10 shoppers in major cities agree that digital signs are an effective way to communicate with them. The study found that four in ten shoppers are also interested in interacting with digital ads to obtain information or promo offers on products and or services. […]
Sponsored feature. Digital signage in movie theaters is replacing static posters and message boards that are no longer making a great impact on moviegoers or employees. It is a dynamic messaging solution that combines visuals with data, through dynamic content widgets, to display content in visually arresting graphics. […]
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Rouge Media has found what president and CEO Martin Poitras calls a “white knight” in its bid to expand, with investment firm Fairfax Financial acquiring an undisclosed majority stake in the out-of-home advertising company. […]
TORONTO (June 21, 2016) – Cieslok Media, Canada’s leader in large-format outdoor advertising, is pleased to announce the launch of a state of the art, doubled-sided digital structure located in Mirabel, along Autoroute 15, a major throughway connecting the north shore suburbs of Montreal. […]
BROOKINGS, S.D. – June 21, 2016 –Betty Engelstad Sioux Center has trusted Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, to design, manufacture and install two new video displays inside the facility. The displays were completed in late May and will be first used this upcoming volleyball season. […]
With 150 offices in 13 states, Comfort Dental Group is the largest and only true dental franchise in the United States. Despite the company’s vast footprint, each location exudes a neighborhood feel, with a strong connection to the local community. […]
I’m up midday at Omnivex‘s offices in the north part of Toronto to do a Q&A webinar on how data can be used to drive digital signage. It’s more of a chat than a formal presentation, and I’ll toss questions at Omnivex President Jeff Collard about how this stuff is done. […]
The report “Digital Signage Market by Product (Kiosks, Menu Boards, Billboards, Signboards), Offering (Hardware (Display Panels, Media Players, Projectors), Software, and Services), Application, and Geography – Global Forecast to 2022”, published by MarketsandMarkets, The market was valued at USD 16.88 Billion in 2015 and is expected to reach USD 27.34 Billion by 2022, at a CAGR of 6.7% between 2016 and 2022. […]
