3 fast-food restaurants take delicious-looking creatives and take them a step further while adapting the ads to the Out-of-Home environment. Here, we look at how restaurants can use Out-of-Home to entertain, demonstrate and exhibit their uniqueness and brand strengths and offer their audience a stand-out brand experience. […]
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Outdoor advertising works for one simple reason—it’s located Out of Home (OOH), which is where most everyone goes daily. The medium is one of the few viable options within our country where sellers can market their products to targeted masses. Other advertising mediums tend to be fragmented. […]
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Vistar gathers location data from mobile operators, aggregates that information, then supplies it to partners for targeting out-of-home ads like the ones seen on bus shelters. Until now, however, customers had to rely on targets that Vistar built. Now the company will be able to layer in marketers' proprietary customer data to help inform where ads are delivered. […]
DART was initially launched by VMO in 2014, it was the very first system that used audience measurement via an Audience Measurement Device (AMD) for real time reporting purposes. Building on early breakthroughs DART has transformed reporting and accountability in outdoor by providing more insights and analytics of real time audience viewing habits. […]
My experience suggests that if you’re simply using the technology just to justify and/or monetize digital signage content then it’s most likely not a sustainable business model. […]
Via Adweek Is the two to three minutes you spend at a gas pump an tedious, endless ordeal, or two to three minutes you spend absently looking around as the tank fills up? For me, it’s the latter. I survive, somehow. […]
Electronic signage, of all things, has pitted residents of Southwest and Navy Yard against the District’s beloved baseball team. Last week, a D.C. Council subcommittee advanced a bill, 4-1, that would allow the owners of the Washington Nationals to install five digital billboards on the exterior of Nats Park. […]
As digital signage evolves, some technologies are being built into the screens while others are still third-party addons. No matter the add-on, combining the technologies with other data gathered can help content producers, and marketers hone the message. […]
Phil Lenger of Show and Tell is a busy guy, but he slowed down long enough to sit recently for a chat in his company’s New York offices, near Penn Station. He even offered a sip or two from one of the many, many bottles of seriously good bourbon he has stocked in the corner of Show and Tell’s meeting space. But I behaved myself, and so did he. […]
VerticalNews journalists report that a patent by the inventor Wang, Chun-Wei (New Taipei, TW), filed on December 16, 2013, was published online on November 15, 2016. The patent's assignee for patent number 9497237 is WISTRON CORPORATION (New Taipei, TW). […]
Outdoor Plus has sold a large minority stake to Inflexion Private Equity, giving the out-of-home company a war chest for acquisitions and capital investment. […]
The ad sales process in the DOOH industry is not as glamorous as the displays on which campaigns are played – and spreadsheets are to blame. Spreadsheets are ingrained in media sales network management. Through tried and true, in today’s world of advanced technology and automation, it’s obvious the entrenched system has lost the benefits it once was known. […]
