Here’s a look at three places OOH advertisers should be considering this holiday season to spread the word about their products. Airports. The weeks around Christmas are one of the busiest travel times of the year, making airports an ideal place to target audiences with OOH. […]
Thanks to the technical innovations that forever altered digital advertising, OOH is reinventing the media landscape. Real-time “trigger” based contingent activations, automation, and programmatic are gaining momentum within the outdoor world. […]
Beginning Nov. 25 and running through the holiday season, the Transit Museum Gift Guide will be live across 161 kiosks in 34 stations across New York City, including major hubs like Grand Central, Union Square, and Fulton Street. […]
The digital billboard run features four creatives which change with the weather: sunny, rainy, cloudy and windy. The basic image remains the same, with the exception of the sky - indicating the weather - and the wording, with headers such as “You’ll be singing in the rain with AAMI Roadside Assistance” and “No matter what the clouds bring, we’re here to help”. […]
[…]
Spotify puts its vast trove of listener data to playful use in a new global out-of-home ad campaign—its largest OOH effort to date—with executions that playfully highlight some of the more bizarre user habits it noticed throughout 2016. […]
Insider stopped by the OAAA offices for a working lunch earlier this month to discuss the opportunities and challenges facing the out-of-home advertising industry. Insider urges you to visit the OAAA next time you’re in DC. You’ll meet twelve friendly, energetic, creative, hard- working people. […]
[…]
[…]
[…]
[…]
The out-of-home ads pluck quirky, amusing, hyper-localized facts and figures from its own data. For example, a U.K. poster reads: "Dear 3,749 people who streamed 'It's The End Of The World As We Know It' the day of the Brexit Vote. […]
[…]
n the recently published commentary, “Texas cities should upgrade billboard laws for digital age,” Russ Horton suggested that Austin and other Texas cities quickly “consider carefully crafting” digital sign agreements with sign owners or “find themselves left behind by the digital revolution. […]
[…]
