Adventures in Ooo
This week’s Installation of the Week is an Ooo Experience. What is Ooo, you may ask? Well, it has nothing to do with Out-of-Home (OOH) or Digital-Out-of-Home (DOOH) or anything like that. […]
Wed, Nov 30, 2016 at 10:45 AM
This week’s Installation of the Week is an Ooo Experience. What is Ooo, you may ask? Well, it has nothing to do with Out-of-Home (OOH) or Digital-Out-of-Home (DOOH) or anything like that. […]
You can go up to the 69th and 70th floors of the US Bank Tower in LA to get a 360-degree view of that city, looking west to the beaches and ocean and the mountains beyond the city’s basin. To get up there, you first stop at the 54th floor, and that’s where a new set of experiential projections have been set up to greet visitors. […]
Amazon is developing a premium Echo-like speaker with a 7-inch screen, reports Bloomberg, that could function, among other things, as something of a home-based digital sign. […]
Pretty much all the information is in Polish, and translate tools can only do so much, but what’s evident in any language is that this is a very impressive digital project at a high-end shopping mall in west-central Poland. The mall is called Posnania and is in the city of Poznan. […]
Digital menu boards are now very common in the quick service restaurant sector, but far less so at the many other kinds of order counters out there – like at butcher shops. […]
UK based Eclipse Digital Media provides end-to-end digital signage solution to Tariq Halal Meats. The solution consisted of 17 Samsung SSP displays, 2 Asus ChromeBits, all running on the cloud based digital signage software, embed signage. Eclipse Digital also provided the new screen content design and creation to improve the representation of the brand and products. […]
Chicago, IL (PRWEB) November 29, 2016—Newly renovated Hyatt Place Jacksonville Airport will include a FlyteBoard digital signage flight information display among its upgraded guest amenities. Flyte Systems’ FlyteBoard is a subscription digital signage solution that shows real-time arrivals, departures and gate information for one or more airports. […]
The new store has a total area of around 5,110 m² of space spread over five floors. Nike opted for various AV and related technologies: numerous large video walls, customisable mood lighting in dressing rooms, lasers for personal shoe engraving, as well as individual Digital Signage screens and mirror screens. […]
Hat Tip to @digitaloohnews for spotting this … Toyota’s European auto division has rolled out a ChromeOS-based digital signage solution to some 3,000 of its showrooms, and the company says it plans to have as many as 10,000 screens running off Chromeboxes, across 3,600 dealers. […]
Software and display companies get a lot of attention in the digital signage industry, but projects don’t happen without the gear that holds screens in place and keeps them protected. I travelled up to St. […]
Out-of-home (OOH) drives more online activity per ad dollar spent than any other traditional media. OOH is 382% more effective than TV, 200% more effective than print, and 63% more effective than radio in driving consumers online. Need more? […]
In the final Anatomy of Out-of-Home (OOH) for 2016, we look at the growth of OOH audience, market share and revenue. OOH audiences grew 2.8%. OOH ad revenue outperformed the market in the first half of 2016. […]
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The total revenue reported across all Out of Home advertising for the quarter July to September 2016 is £280.2m. This Q3 figure represents an increase of 3.5% year on year and the highest total for the quarter ever recorded. Digital revenues amounted to £104.3m, up by a significant 26% year on year and accounted for 37% of the total Out of Home revenue, a further uplift from 30% in 2015. […]
We first experimented with digital signage in our showrooms in 2014 to display information about our cars in ways that reflected what customers saw online. However, the system we were using was expensive, unstable and difficult to maintain and manage. […]