Insider hears this from time to time: “All LED’s are purchased from the same asian factories so one digital billboard is just as good as another.” Not true. Take a look at the picture below. […]
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In order to test the impact of solar cells on reducing the power consumption, CIVIQ has installed solar panels on 10 Link devices in the Bronx. Ultimately, these panels will work to extend the availability of 911 services through the device during power outages. The impact on power consumption will be monitored over the next 12 months. […]
First, some good news for iHeart. iHeartMedia Inc. won dismissal of Gamco Asset Management’s claims that iHeart shortchanged investors by improperly diverting revenue from its billboard-advertising unit. […]
Use the Power of Digital OOH. Digital empowers dealerships to be flexible in their messaging, swapping creative in real-time to showcase daily deals and limited-time promotions: Digital can further engage consumers by integrating social media posts. According to Capgemini, a growing number of consumers (especially the young) trust user-generated content. […]
This week in New York City, the great and good in the U.S. out-of-home (OOH) advertising industry met at the Ad Club's annual event, OOH: NOW. OOH is more relevant than ever and poised to meet brands' demands for growth, connecting consumers with the right content in the correct context. […]
Travel and tourism organizations are beginning to use live, interactive information to encourage travelers to explore their destination. Digital signage allows tourists to feel connected while traveling by drawing people in and making information more readily available. Here are the top five ways we’ve seen digital signage enhance the visitor experience. […]
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Vector Media is an Out-of-Home ("OOH") media company, specializing in large-format transit advertising, traditional Out-of-Home media and interactive brand experiences. This marks the sixth investment in Spire's third fund. Vector's current national footprint includes over 16 of the most highly sought after U.S. […]
Run quarterly by the OMA, the Creative Collection competition recognises and celebrates the most creative and innovative Out-of-Home (OOH) campaigns. Launched in 2013, the competition continues to gain momentum, with winners appearing in the biennial publication OPEN – an anthology of Outdoor creative from Australia and around the world. […]
Digital Out-of-Home Strategy Summit Session Number: DOOH; 9:00 - 5:00 PM. Digital Signage Certified Expert (DSCE) Program Session Number: DSCE; 9:00 - 5:00 PM. Digital Signage Display Expert (DSDE) Program Session Number: DSDE; 9:00 - 5:00 PM. […]
Sponsored feature. The DSE 2017 conference will feature four individual full-day educational programs for Digital Signage Expert Group (DSEG) certification or renewal credits. Digital Signage Certified Expert Program (DSCE); Digital Signage Display Expert Program (DSDE); Digital Signage Content and Media Expert Program (DCME); Digital Signage Network Expert Program (DSNE). […]
A reworked Convergent is starting to get some traction with its premise of being a Digital Signage as a Service (DSaaS) provider, announcing a deal today to provide the software and services behind something called the ReachMeTV Entertainment Network. […]
Here’s a slightly different take on shopping mall wayfinding: smaller screens set at angles, instead of the jumbo vertical screens you mostly see in malls these days. This is at the Mall of America in Minneapolis – which I believe remains the largest shopping mall in the U.S. – and there are six of these, in total, which tells me this is a test. […]
A two-day pop-up store on London’s Oxford Street, run by Ebay, is using face pattern detection technology to help Christmas shoppers what they really should buy and put under the tree for loved ones. The idea is that the biometrics tech – touted among other things as capable of measuring emotional responses – will help settle on choices. […]
