Out of home (OOH) advertising revenue rose 2 percent in the third quarter of 2016 compared to the previous year, accounting for $1.75 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date 2016 the OOH industry is up 3.2 percent. […]
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Thanks to the latest innovative technology, digital signage is becoming ever more impactful, immersive, and versatile. Consider the following three trends that can be applied to the next generation of digital signage: Video installations are getting bigger. […]
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Unlike all other traditional media, the $7 billion OOH industry has realized 25 consecutive quarters of growth since the recession. From Twitter to the World Series to Snapchat the power of OOH is helping brands cut through the clutter and make a difference in today’s fractured media environment. […]
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In our connected, consumer-centric, social and mobile world, the future potential of OOH has increased exponentially for three reasons: 1. OOH has strong foundations of demand generation. 2. […]
MAHWAH, N.J., Dec. 1, 2016 /PRNewswire/ — Sharp Imaging and Information Company of America, a division of Sharp Electronics Corporation (SEC), today announced its new PN-Y professional-grade signage series, a convenient and value-priced solution for small and mid-sized businesses with sophisticated digital signage needs. […]
They are into Christmas in a BIG way in New Taipei, judging by the massive projection mapping and lighting spectacle staged for the holiday season in the Taiwan city. […]
All roads will soon lead to Dubai as B-Tech will be exhibiting at the InfoComm show for the Middle East and Africa. The event, staged at the prestigious Dubai World Trade Centre from 6th-8th December, is now five years old and in that time has grown to become the premier systems integration expo for the region. […]
NEW YORK, Nov. 30, 2016 /PRNewswire/ — Spire Capital, a New York based private equity firm specializing in investments in the media and communications, business services, information services and education sectors, today announced its investment in Vector Media (“Vector” or the “Company”). […]
Noomi Mehta has been elected to the board of international out of home association FEPE International. He is the first representative from India’s vibrant out of home industry to sit on the FEPE board. Mehta is currently chairman of Selvel One Group, a group of companies owning and managing the largest share of out of home advertising in India. […]
The interactive touchscreen thing at sports venues is not new, but there’s a few things Philly-based MVP Interactive did with Cox Communications and the NBA’s Oklahoma City Thunder that are kinda cool: Fans make their personal, albeit virtual bobbleheads; A sensor called the vert jump mat measured how high fans can jump (vertical leap is kind of important for b-ball); The fan images got tied in with a Lamar digital billboard in the city. […]
