In a major beacon move, Gimbal, the well-known Qualcomm spinoff, was just acquired by The Mobile Majority, a Los Angeles-based mobile advertising firm. In addition to developing and selling beacons, Gimbal has an entire location services infrastructure that will now be added to the media buying platform of The Mobile Majority. […]
In partnership with Samsung and Schiefer Chopshop, Boost Mobile created an innovative 4-week virtual reality transit shelter campaign; by putting on the VR goggles, people had the opportunity to participate in a massive block party filled with athletes, musicians, dancers and artists to promote the Gear VR product and Boost’s phone service. […]
In partnership with Samsung and Schiefer Chopshop, Boost Mobile created an innovative 4-week virtual reality transit shelter campaign; by putting on the VR goggles, people had the opportunity to participate in a massive block party filled with athletes, musicians, dancers and artists to promote the Gear VR product and Boost’s phone service. […]
Volunteer drives, extra meetings, and lots of visitors: Christmas is easily the busiest time in the calendar for any church. But without clear communication, volunteer drives will fall flat, the congregation won’t be properly informed about special events, and your guests will feel lost and confused. […]
Amazon has opened what amounts to a neighborhood grocery near its Seattle headquarters that totally eliminates checkouts and cash registers, allowing people to walk in, grab what they want, and leave – the purchases all tracked through shopper smartphones and the cloud. The 1,800 sq. ft.Amazon Go store is now open as a test for staffers but will open to the public early in the new year. […]
In partnership with Samsung and VR Playhouse, Boost Mobile created an innovative 4-week virtual reality transit shelter campaign; by putting on the VR goggles, people had the opportunity to participate in a massive block party filled with athletes, musicians, dancers and artists to promote the Gear VR product and Boost’s phone service. […]
In partnership with Samsung and Schiefer Chopshop, Boost Mobile created an innovative 4-week virtual reality transit shelter campaign; by putting on the VR goggles, people had the opportunity to participate in a massive block party filled with athletes, musicians, dancers and artists to promote the Gear VR product and Boost’s phone service. […]
Last week in New York City, the great and good in the US OOH advertising industry met at the Ad Club’s annual event, OOH: NOW. OOH is more relevant than ever and poised to meet brands’ demands for growth, connecting consumers with the right content in the correct context. […]
A new central building on the Silicon Valley campus of ecommerce giant eBay, called Main Street, serves as the main gateway and front door for the company. It’s a technology-rich building intended to drive brand identity, capture the rapid pulse of the company and more practically provide much-needed flexible, well-equipped spaces for hosted meetings, conferences, and events. […]
BROOKINGS, S.D. – Dec. 5, 2016 – The Westchester County Center, located in White Plains, New York, has asked Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, to design, manufacture and install a total of 10 LED video displays for the facility. […]
Nashville, TN, USA – –Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced the Metropolitan Nashville Airport Authority (MNAA) has awarded it a 10-year contract extension to provide a comprehensive digital media program for Nashville International Airport (BNA) that will enable advertisers to reach 12 million passengers annually. […]
Global digital engagement platform SignStix® has been named as ‘Best Cloud Service’ at the prestigious UK Digital Experience Awards 2016. SignStix also won an award within the same category just last year, in recognition of its outstanding cloud-based platform for global content delivery. […]
What is the sequence of events that needs to take place for one screen to become a functional network? This week’s question is answered by members of the DSE Advisory Board OUT-OF-HOME NETWORK COUNCIL “Often, the perception of launching a digital network is that it’s easy to do. We see this with small companies so often. […]
Digital native Andy Stevens is SVP of research and insights at Clear Channel Outdoor. He works on the Radar initiative, which uses mobile location data to better plan and buy out-of-home (OOH) and retarget users on mobile. With insights from Radar, Stevens and his team help CMOs prove the effectiveness of OOH advertising, bringing a traditional medium into a digital world. […]
A proposal to add digital billboards to the walls of Washington Nationals baseball park in Washington DC is attracting comment. The Nationals would like to install ten 35′ by 34′ LED screens that would generate $3-5 million annually. Legislation is being reviewed by the DC council. […]
