Rob Suffoletta from Seneca came up to Toronto from Buffalo last week for some meetings and to catch the DSE mixer. We pre-gamed a beer before the actual mixer, and he pulled a gadget out of his briefcase he wanted to show me. […]
The Hungarian wireless carrier Telenor has opened 13 digital concept stores this year that try to bridge how their customers work with them on mobile and on desktops, with interactive digital stations in the store. […]
Thank you for registering for DSE 2017! We can’t wait to see you at the Las Vegas Convention Center in March. Over the next few months leading up to DSE, you’ll receive the MyDSE Newsletter every Wednesday (except December 28). […]
Nebraska Furniture Mart (NFM) provides an ideal environment for digital. With 14 unique digital experiences, and multiple instances of each in the 560,000-square-foot retail space, the digitally enabled customer journey starts immediately. The variety of passive and interactive experiences were carefully designed to deliver an in-store customer experience like no other. […]
BROOKINGS, S.D. – Dec. 13, 2016 – College football season has reached its exciting final weeks and Daktronics (NASDAQ-DAKT) equipment is featured at 24 bowl and playoff games across 23 venues. […]
MORGAN HILL, Calif., Dec. […]
CHICAGO, IL (PRWEB) December 13, 2016—Industrial Television Services (ITS) announced that it implemented its TransitPort travel information system at Central New York Regional Transportation Authority (Centro) William F. Walsh Regional Transportation Center in Syracuse, NY. […]
The What: ViewSonic has announced new commercial displays for digital signage applications with the CDM Series. With three sizes, including 43, 49, and 55-inch, the CDM Series is designed to operate 24/7 with a slim industrial design, thin bezels, and multiple connectivity options for ease-of-use. […]
LA-based Viewsonic is the latest commercial display manufacturer to introduce a set of digital signage-centric panels that come with embedded Android media players. […]
NYC’s Transit department has taken an interesting approach to monetizing the interactive kiosks on many of its subway platforms – selling souvenir items from its own museum. […]
CityBridge and New York City’s Department of Information Technology and Telecommunications (DoITT) announced today that LinkNYC is now live in all five boroughs. LinkNYC is the new, first-of-its-kind communications network replacing the city’s payphones to build the world’s fastest, largest free public Wi-Fi network. […]
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Tim Sapsford, Managing Director of Meridian Outdoor. The digitisation of OOH is accelerating at pace. New technologies are continually emerging. […]
In 2017, OOH will outperform growth in overall advertising and the GDP (gross domestic product) because: Advertisers covet audiences outside the home; OOH is renowned for its ability to build brands; OOH connects the physical world to the digital world, amplifying other media; OOH media owners are investing in the future and leading from the front; Automation makes OOH easier to plan and buy, Geopath improves measurement; Government will be more of a partner and less an impediment; “Ultimately,” says media analyst Omar Akhtar, “you have to look at where people spend the most amount of time to see where ad spending will increase. […]
Data is also expected to play a greater role in planning OOH campaigns in the future. Media planners and marketers are looking for more granular audience data to target and segment OOH audiences. […]
