APN Outdoor And oOh!media To Merge In 2017, Making Out-Of-Home Supergiant
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Tue, Dec 13, 2016 at 8:29 PM
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Following the recent release of the Road survey through the OMC (Outdoor Measurement Council), JCDecaux in South Africa has re-evaluated its geo-demographic and psychographically designed Citilite networks. This exercise was undertaken to reinforce the strategic value these networks provide as off-the-shelf solutions to support a number of media challenges. […]
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McDonald's trolled Burger King with this absurdly tall billboard in the French countryside. Out-of-home remains one of our favorite advertising mediums. Yes, so much of it is an eyesore, but when it's great, there's almost nothing better. […]
Firms that play in the billboard space are busy linking this 20th century relic with 21st century technology, looking for ways to add a digital component to the static ad. “Out-of-Home" advertising—known as OOH—is getting a reappraisal. The Interactive Advertising Bureau identified five trends that will affect “digital out of home” (DOOH). […]
Two of Australia’s most popular media companies, APN Outdoor Group Ltd (ASX: APN) and oOh!Media Ltd (ASX: OML) announced to the ASX this morning that they intend to merge, creating a $1.5 billion advertising conglomerate. The takeover will be effected via a scheme of arrangement, where oOh!Media shareholders receive 0.83 shares of APN Outdoor for every share held. […]
Breaking the habit of staying home this Christmas will reward you with a holiday you’ll never forget. Whether your winter getaway is filled with Christmas traditions and nippy air or makes a radical break by taking you to warmer climates, taking off this holiday is one experience you’re guaranteed to cherish. […]
The times they are a-changin’. Yes, they certainly are. I doubt Bob Dylan wrote those lyrics with out of home (OOH) advertising in mind, but they do sum up the state of the industry. […]