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Wednesday, December 14, 2016 Wed, Dec 14, 2016

Digital Billboards Broadcast Live Harvest

In an age when demand and consumption of healthy produce is reaching record heights, and genetically modified crops complicate matters while phony farm-to-table farm culture marketing overuses and abuses buzzwords like “fresh” and “local,” consumers around the globe have found themselves starved not only for fresh fruit and vegetables but also for unique and trustworthy claims of freshness. […]

digitalsignageconnection.com
Wed, Dec 14, 2016 at 11:15 AM

Frontier Communications Corporation Deploys the Brightbox Smartphone Charging Solution in American Collegiate Sports Properties

New York, NY (PRWEB) December 13, 2016—Brightbox, Inc., the American B2B kiosk technology company and leading global provider of secure cell phone charging products, today announced the deployment of its platform-supported charging solution in partnership with a host of American collegiate properties and Frontier Communications Corporation. […]

digitalsignageconnection.com
Wed, Dec 14, 2016 at 8:48 AM

Tuesday, December 13, 2016 Tue, Dec 13, 2016

Two of Australia’s largest OOH ad operators to merge: oOh!Media and APN Outdoor (The Australian)

Outdoor advertising companies oOh!media and APN Outdoor have agreed a $1.6 billion merger to create a new heavyweight in the sector. The two ASX-listed groups detailed the plan this morning, spruiking annual synergies of at least $20 million a year after creating a company that, based on last year’s results, would deliver pre-tax earnings of around $171 million. […]

theaustralian.com.au
Tue, Dec 13, 2016 at 11:52 PM

Why celebrities love to use OOH advertising again (OAAA)

OOH is increasingly providing the (literal) backdrop for social content. Celebrities like Shawn Mendes, Henry Cavill, and Serena Williams are famously photographing themselves in front of their outdoor displays and posting them on owned social outlets. Thanks to celebrities’ massive social followings, the shared network effect for their brand’s earned media is huge. […]

thoughtleadership.oaaa.org
Tue, Dec 13, 2016 at 11:17 PM

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