OUTFRONT’s ON Smart Media Liveboards will start to roll out in Boston in January 2017 as part of a significant deployment throughout the MBTA system. OUTFRONT Media will also manage printed displays across the MBTA’s bus and rail inventory. […]
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In a digital world, how do we explain the ongoing popularity of OOH advertising? Quite simply, OOH ads deliver an experience that digital ads often cannot. They capture our attention and our memorable. […]
We moved in just two weeks ago and are based here with our partners from Transport for London (TfL). Together, we launched Hello London back in October, our unique partnership that offers agencies and brands the opportunity to advertise to one London audience across all London Underground and TfL Rail modes. […]
What separates functional digital signage from a digital signage “experience? […]
Each year, hundreds of colleges and universities decide to make digital signage a part of their campus. These signage networks have proven to be an extremely effective form of campus communication and result in higher student and visitor engagement when deployed across campus. […]
This case study describes a custom digital signage solution that merges architectural design with interactive technology. Microgigantic (Mg) created an innovative display for the lobby of Cardiovascular Systems, Inc.’s headquarters. Mg developed two, three-sided, 11-footinteractive digital towers. […]
I love this quote in the Toronto Star, from the head of Retail Strategy for Accenture in Canada: “(We’re going to be) moving away from some of the gimmicky and gadgetry that we’ve seen until now, like digital screens you can interact with but they don’t really add to the experience,” said Kelly Askew. Yeah. Exactly. […]
Leider, who founded the company in 2005, said that Gas Station TV plans to double its distribution next year to reach more than 11,000 gas stations across the US, a number that he said will result in about 150 million monthly viewers. […]
With its new real-time audience & context analytics, Quividi lets agencies and network operators make the best and take the beat of DOOH campaigns Quividi, the #1 Audience & Context-Aware Platform for DOOH, introduces its new real-time analytics suite, adding rich creative capabilities and deep understanding of consumer engagement for campaigns running on DOOH screens. […]
The holiday season is a time for indulgence. The trick is to figure out what to indulge in and being smart about it, be it non-exercise days, parties, sleep, intimacy, or festive foods. When you think of holiday food, it’s not too likely that carrot sticks and multi-grain bread come to mind. […]
