Sheriff’s office uses digital billboards, social media to solve crimes
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To reflect the rapid changes in the OOH industry, Clear Channel and Campaign are refreshing and rebranding our successful Outdoor Planning Awards as the Outdoor Media Awards, kicking off their second decade. […]
From a pack of 10, a Roseville company has secured the contract for electronic billboards owned by the Sacramento Kings. Marquee Media is in charge of building, operating and managing the six digital Panasonic billboards, after going through a year-long request-for-proposal process. […]
Hong Kong’s MTR Tsim Sha Tsui Station was home to an engaging campaign for the launch of Reebok ZPump Fusion 2.0. The sporting goods giant, along with JCDecaux, invited commuters to take part in its innovative, interactive “rhythm challenge,” which consisted of a giant Reebok ZPump Fusion 2.0 shoe on the poster wall and buttons that lit up, mimicking the Pump Technology of the shoes. […]
Hong Kong’s MTR Tsim Sha Tsui Station was home to an engaging campaign for the launch of Reebok ZPump Fusion 2.0. The sporting goods giant, along with JCDecaux, invited commuters to take part in its innovative, interactive “rhythm challenge,” which consisted of a giant Reebok ZPump Fusion 2.0 shoe on the poster wall and buttons that lit up, mimicking the Pump Technology of the shoes. […]
Hong Kong’s MTR Tsim Sha Tsui Station was home to an engaging campaign for the launch of Reebok ZPump Fusion 2.0. The sporting goods giant, along with JCDecaux, invited commuters to take part in its innovative, interactive “rhythm challenge,” which consisted of a giant Reebok ZPump Fusion 2.0 shoe on the poster wall and buttons that lit up, mimicking the Pump Technology of the shoes. […]
Hong Kong’s MTR Tsim Sha Tsui Station was home to an engaging campaign for the launch of Reebok ZPump Fusion 2.0. The sporting goods giant, along with JCDecaux, invited commuters to take part in its innovative, interactive “rhythm challenge,” which consisted of a giant Reebok ZPump Fusion 2.0 shoe on the poster wall and buttons that lit up, mimicking the Pump Technology of the shoes. […]
Date and Time: Thursday, December 15, 2016, 2 p.m. – 2:30 p.m. EST REGISTER HERE Summary: Each year, hundreds of colleges and universities decide to make digital signage a part of their campus. […]
Guest Post: Bryan Crotaz, Silver Curve I spent 20 recently minutes trying to get out of a car park. With a row of cars behind me queued up hooting. Not the most fun I’ve had lately, and it was the second day in a row it happened. […]
DOOH analytics tools enable out-of-home advertisers to create clear, measurable goals for a campaign and track the conversion rate just like they would online. But what conversions, specifically, does digital signage analytics enable you to track? Advertisers have their own unique goals, and each campaign you run is different. […]
BROOKINGS, S.D. – Nov. 22, 2016 – A new LED display installed on Festival Plaza Drive in Las Vegas, Nevada, is bringing messages and advertising to passersby after Downtown Summerlin® asked Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, to design and manufacture the nearly 380-square-foot display. […]
Via Engadget … Philips has marketed ambient halo lighting around some of its TVs and displays for a few years how, with little LED lights in the back or around the edges doing things like picking up the dominant color on the screen and creating a halo around and behind. […]