Munich-based consulting and events firm invidis is running a half-day Digital Signage Summit next week in the midst of Integrated Systems Europe, with a series of industry experts from around the globe. The Digital Signage Summit is one of several events that are a joint venture between Integrated Systems Events and invidis. […]
NEW YORK, Feb. 3, 2017 /PRNewswire/ — Trans-Lux Corporation today announced the successful manufacture and installation of 3000 square feet of large format LED digital displays and signage at Union Station in Washington, D.C. […]
Baltimore, MD. – Nathan Brown of Gable, a creator, integrator, fabricator and provider of award-winning design, architectural elements and signs, digital displays and lighting solutions, has earned his Certified Technology Specialist™ (CTS®) certification from InfoComm International. […]
Awareness, reach, cost per GRP or digital proxies no longer suffice in demonstrating accountability for media investment. The future of OOH depends on heeding the success of mobile’s entry and rapid share gain within the industry’s space. How has mobile successfully infiltrated OOH? […]
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OOH ads offer auto marketers a visible and, for the first time, measurable medium to drive sales. It’s been a perennial challenge for auto dealers and manufacturers to find reliable ways to measure the effectiveness of their advertising spend. […]
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Kinetic, the global leader in contextually connecting and activating audiences on the move, has launched KineticX, the world’s first start-up incubator focused on location advertising technologies in the Out of Home (OOH) space. […]
Kinetic is undergoing an exciting evolution to address this new context in which marketers operate. First, we’ve worked really hard at redefining what OOH is, evolving that misconception that OOH is simply a billboard to viewing OOH as an actionable and accountable route across which brands can leverage integrated solutions. […]
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Digital out of home (DOOH) advertising continues to outstrip mobile and video on demand as the channel with the greatest growth potential. Automated new technologies like Vehicle Recognition and its play-out reports have boosted trust among media agencies in digital out of home as a reliable, transparent and powerful advertising channel. […]
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The adaptability and engagement capabilities of digital signage make it an essential tool for businesses. Touch screen kiosks, point-of-sale displays, digital signs and 4K displays are all appealing but none offer the impact of a video wall. The Power of Video Walls Video walls usually serve as the artistic centerpiece of the space in which they are located. […]
