DPAA’s Survey of Media Planners: Mobile and Programmatic are Key Opportunities for DPB/DOOH Revenue Growth
For the first time in the history of the survey, the percentage of planners (61%) who included DPB/DOOH in their media plans in the prior 12 months shot well past the 50% mark. Last year's figure was just slightly over 50%. At the same time, the outlook for future DPB/DOOH spending growth is bright, with 94% of planners saying they will be spending the same or more over the next three years. […]
Wed, Feb 8, 2017 at 5:36 PM