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Acquisition of Vistar Media diversifies T-Mobile’s revenue streams, reducing reliance on traditional telecom services (Quiver Quantative)

By: David Love, Quiver Editor. Bull Case: T-Mobile's acquisition of Vistar Media positions the company to capitalize on the rapidly growing DOOH market, projected to account for 42% of total OOH revenue by 2025. Integrating Vistar's 1.1 million-screen advertising marketplace enhances T-Mobile's ability to offer advanced audience-targeted advertising solutions, boosting its competitive edge. […]

quiverquant.com
Mon, Jan 13 at 5:53 PM

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T-Mobile’s ad business will now stretch to more than 1.1 million digital ad screens provided by around 370 OOH media owners (Light Reading)

Mike Dano, Editorial Director. In slowly and quietly building its T-Mobile Advertising Solutions business, T-Mobile is zigging while Verizon and AT&T are zagging. AT&T sold its Xandr advertising business to Microsoft in 2022 as part of its exit from WarnerMedia, while Verizon agreed to sell its Yahoo and AOL media division to Apollo Global Management in 2021. […]

lightreading.com
Mon, Jan 13 at 5:45 PM

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Analysis: The string of recent acquisitions signifies good prospects for DOOH amid advertising market crisis (Invidis)

by Florian Rotberg. DooH has become attractive for investors; What are the reasons behind this? The advertising market is in a crisis: print has been losing massive reach for years, TV is weakening particularly among young target groups, and the hype around online, video, and social media is ebbing away – many media channels have simply become too expensive and ineffective. […]

invidis.com
Mon, Jan 13 at 5:36 PM

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T-Mobile to take over DOOH platform Vistar Media (Invidis)

by Antonia Hamberger. The transaction will be carried out via the T-Mobile Advertising Solutions division and is expected to be completed in the first quarter of 2025. The acquisition positions T-Mobile as a major player in the DooH industry, where Vistar Media’s adtech solutions are considered market-leading alongside the Broadsign platforms. […]

invidis.com
Mon, Jan 13 at 5:29 PM

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T-Mobile continues its expansion into the OOH and retail media markets with acquisition of DOOH ad platform Vistar Media (Adweek)

By David Cohen. While T-Mobile is primarily known as a wireless carrier, it has been building up its advertising offerings for quite some time, including its 2022 acquisition of Octopus Interactive, a national network of interactive video screens inside Uber and Lyft vehicles, and its launch during last April’s NewFronts of a retail media network, alongside several other updates. […]

adweek.com
Mon, Jan 13 at 5:22 PM

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OAAA offers free creative OOH assets to support the Los Angeles Wildfire Crisis Relief efforts

These resources are designed to enable our members to play a vital role in amplifying critical information and calls to action. The available assets include donation links to trusted relief organizations, resources for volunteering and community support, and guidance for downloading essential safety and evacuation apps. […]

oaaa.org
Mon, Jan 13 at 5:10 PM

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Adams Outdoor’s acquisition of Cee Media includes 100 static and digital billboards in Midwest (Billboard Insider)

Adams Outdoor Advertising, the 4th largest out-of-home advertising operator in the U.S. and the largest privately owned, has acquired Wisconsin-based billboard company Cee Media. By integrating Cee Media’s network of 100 billboards, Adams Outdoor Advertising significantly bolsters its footprint in central Wisconsin, servicing communities at greater scale beyond Madison. […]

billboardinsider.com
Mon, Jan 13 at 5:01 PM

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T-Mobile Has $600M Deal To Buy AdTech Firm Vistar Media (16:9)

Mobile carrier T-Mobile has a definitive agreement to acquire Vistar Media, the leading provider of technology solutions for digital-out-of-home (DOOH) advertisements reaching millions of ... […]

sixteen-nine.net
Mon, Jan 13 at 9:10 AM

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This New Chinese Mall’s Signature Feature is Huge LED Waterfall Or Cylindrical Tower (16:9)

Finding details on projects that go up in China is rarely easy, and after seeing some images on a Linkedin post from an LED ... […]

sixteen-nine.net
Mon, Jan 13 at 7:47 AM

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E Ink, Wi-Charge Partner On Wirelessly-Powered Color E-Paper Posters (16:9)

The Israeli start-up Wi-Charge is starting to get some traction with its efforts to work with display manufacturers, working out a partnership that makes ... […]

sixteen-nine.net
Mon, Jan 13 at 7:00 AM

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Stroer explores €4 billion sale of its billboard unit, Bloomberg News reports (Marker Screener)

German advertising group Stroeer is mulling a potential 4 billion euros ($4.10 billion) sale of its billboard unit, Bloomberg News reported on Friday. The company is working with advisers and has received interest for its billboard unit from private equity firms including Hellman & Friedman and KKR, the report said, citing people familiar with the matter. […]

marketscreener.com
Sun, Jan 12 at 7:14 PM

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Ströer is considering selling its OOH business valued at €4 billion (Invidis)

Ströer confirmed reports from Bloomberg about a possible sale of its core out-of-home business. According to press reports, the major shareholders around the founders’ family foundations are considering a valuation of around four billion euros for the business. […]

invidis.com
Sun, Jan 12 at 7:11 PM

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E Ink to reveal its Spectra 6 ePaper Retail Signage at NRF 2025, featuring advanced color innovations and environmental benefits

BILLERICA, Mass., Jan. 12, 2025 -- E Ink (8069.TWO), the originator, pioneer, and global commercial leader in ePaper technology, will be showing a portfolio of E Ink Spectra™ 6 full-color ePaper retail signage at several partner booths during NRF 2025. […]

E Ink
Sun, Jan 12 at 7:09 PM

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Departure Media Wins Bradley Airport Deal (Billboard Insider)

Airport advertising company Departure Media has inked a deal with Bradley International Airport (BDL) to manage in-terminal advertising from January 1 2025. The airport out-of-home advertising specialist was chosen to take charge of the airport-wide advertising program at the Connecticut travel hub following a competitive bid process. […]

billboardinsider.com
Fri, Jan 10 at 7:23 PM

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How the Clear Channel Europe North Sale affected its stock (Billboard Insider)

The transaction doesn’t deleverage Clear Channel. At 6.25 times cashflow the sales price doesn’t reduce Clear Channel Outdoor’s leverage. If you assume that all sale proceeds are applied against debt Clear Channel Outdoor’s leverage actually increases to 11.4 times. […]

billboardinsider.com
Fri, Jan 10 at 7:18 PM

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