Guest Post: Luis Villafane, Maler Digital Signage ISE ended two weeks ago, and I’m still tired. Luis Villifane I fell asleep on the plane before we took off from Amsterdam to Madrid. Then slept again from Madrid to Coruna. […]
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The results topped Wall Street expectations. The billboard, transit and digital display advertising company, based in New York, posted revenue of $397.4 million in the period, which also topped Street forecasts. Four analysts surveyed by Zacks expected $391.8 million. […]
OUTFRONT Media Inc. (NYSE: OUT) announced today the first implementation of its ON Smart Media platform with the Massachusetts Bay Transportation Authority (MBTA), deploying eight digital Liveboards at Copley Station. Live Nation, Boston Ballet, and Experience Kissimmee are the launch advertisers, promoting upcoming events in the Boston area. […]
2017 will bring about some exciting changes in how signage is deployed in entertainment venues. Here are some of the major factors and trends that will drive this shift: Digital signage becomes the attraction. Look carefully and you’ll see that digital signage will be used for much more than just ‘signage’. […]
We have to take responsibility for this at Airoutdoor, as it was our decision to use Trump’s face as an eye-catching marketing tool. It is the creativity and innovative nature of the advert that is more important than the content itself, as such thinking can prove key when looking to engage customers in the OOH (out-of-the-home) marketing space. […]
So far, I’ve posted 11 booth previews for exhibitors showing at Digital Signage Expo in about five weeks in Las Vegas, and I have submissions for another four. Which means there are about 185 companies planning to exhibit at the show that don’t like free publicity. […]
Tel Aviv is a vibrant city with more than 1 million tourists a year, 450 bars, 1,320 restaurants and about 14 kilometers of bright, sandy beaches. Samsung and Israel’s branch of the Leo Burnett advertising agency recently collaborated to philanthropically hack the upcoming Tel Aviv Samsung Marathon. […]
Atlanta – Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, will feature Platt Retail Institute’s Digital Retail Forum as a full-day, pre-show educational opportunity. […]
As part of the Retail Food Group, Pizza Capers is a franchised pizza store with over 70 outlets within Australia. Pizza Capers has continued to evolve since its inception in 1996 as it brings a fresh pizza product to the competitive market, continuing to challenge on taste and customer experience. […]
Philadelphia, PA — February 22, 2017 — Almo Professional A/V, North America’s largest professional audio visual distributor, has opened registration and revealed details surrounding its anticipated spring 2017 E4 AV Tour, which comes to Chicago on March 22 and San Jose on April 19. […]
DSE BOOTH PREVIEWS BroadSign DSE Booth Number – 610 Why do people going to DSE need to put your company on their Must See list of booths? We have been working hard to bring programmatic solutions to the DOOH industry and this year at DSE, we are excited to be giving live demos of our two new products: BroadSign Serv SSP and BroadSign Serv Direct. […]
“If you want to buy a campaign over a digital signage network today, you have to make 50 different phone calls.” Jose Avalos, Intel. What is programmatic buying for DOOH advertising? […]
