The educational industry is notorious for being slow to change. School budgets are always strained. There are always expenses to account for, new equipment to purchase, and educational resources to update. […]
Kim Dwyer, Internal Communications Manager for Nationwide Children’s Hospital, and Joshua Goodwin, Digital Media Specialist at Eileen Fisher, recently co-presented “How to Ensure that Content Remains a Priority with the Increased Focus on Hardware,” a topic that was also addressed by the Digital Signage Expo Advisory Board’s End User Council last September. […]
DALLAS, Feb. 23, 2017 /PRNewswire/ — Smart City Networks, the nation’s leading digital communications provider for convention centers and hospitality venues, has been approved for a new 10-year contract at Kay Bailey Hutchison Convention Center Dallas (KBHCCD). […]
Union Pearson Express is Metrolinx’s train that connects Toronto’s Union Station and Toronto Pearson International Airport. The installation spans four UP Express stations, and travelers encounter approximately 80 screens along the route. Managed by the X2O visual communications platform, the installation provides up-to-date trip information seamlessly across the screens. […]
DALLAS, TX–(Marketwired – Feb 24, 2017) – RMG Networks Holding Corporation (NASDAQ: RMGN), or RMG, a global leader in technology-driven visual communications, recently converted one of its Visual Supply Chain pilots, into a contract, for the first stage of what has the potential of being a major company-wide rollout in 2017 and beyond. […]
NEW YORK, Feb. 23, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today the first implementation of its ON Smart Media platform with the Massachusetts Bay Transportation Authority (MBTA), deploying eight digital Liveboards at Copley Station. […]
DSE BOOTH PREVIEWS inLighten DSE Booth Number – 1042 Why do people going to DSE need to put your company on their Must See list of booths? Everybody needs to see and learn about inLighten’s Apollo digital signage system, which is a hosted solution featuring a solid state, full-function media player that fits in the palm or your hand, complemented by a comprehensive suite of network controls, creation software, graphic and video resources and value-added content that creates and sustains viewer engagement for a wide variety of client applications. […]
I see many campaigns attempting to communicate with a target audience via well-deployed screens, only to equate to failure due to a lack of direct link between the creative dwell time study of the target demographic, and the measurement analytics of the target audience. […]
The educational industry is notorious for being slow to change. School budgets are always strained. There are always expenses to account for, new equipment to purchase, and educational resources to update. […]
For this episode, Projects is looking at Dubai’s City Walk, a new outdoor retail shopping concept that FLOAT4, based in Montreal and New York, has brought to life. City Walk incorporates over 100 million pixels of digital content spread across 30 areas, making it one of the largest retail digital deployments in the world. […]
“Outdoor used to account for 5%-10% of a clients media spend, it’s now creeping up to 30%-40%, even higher in some cases. With that share comes greater accountability. It’s interesting now what the outdoor industry is going to do with that and the role agencies are going to play. […]
[…]
Measurement is huge for DOOH. We are seeing systems coming out that will create stronger measurement tools and deliver true understanding for establishing stronger ROI. More widely accepted and better understood metrics will help drive expansion of DOOH with better delineation of each vertical market and will create stronger ability to differentiate each space and their target audiences. […]
[…]
Just a few months ago, the D.C. government was unified in saying no to the proliferation of digital signs across the city and the powerful corporations behind them. But that position has changed, at least in Mayor Muriel Bowser’s office. […]
