Raw Feed & Search

Why location data is changing out-of-home advertising (Campaign Asia)

Marrying the digital and the physical can take outdoor advertising to a new level, says Andrew Darling at Blis. High-traffic malls and transport hubs see hundreds of thousands of visitors, but there is little insight into who they are. When a digital ad gets a million daily views, it’s a vanity metric; when the location of a traditional ad claims a 1 million footfall, it’s prime real estate. […]

campaignasia.com
Wed, Mar 1, 2017 at 5:58 PM

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The 8 Least Friendly States Toward Billboard Advertising (Billboard Insider)

64% of the cities which most stringently regulate signs are located in just six states: Arizona, California, Florida, Texas, Virginia, Washington. The study also found that stringent billboard rules tend to be geographically concentrated (e.g. the Los Angeles Area and the Bay Area). […]

billboardinsider.com
Wed, Mar 1, 2017 at 5:57 PM

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Digital Signage RFPs: Steps to Take Before Starting the RFP Process (Hospitality Technology)

RFP – those three little letters seem so simple but they can make a technology project highly successful or breed the things that nightmares are made of. RFP or “Request for Proposal” is what some would consider the start of a technology initiative. But, besides actual implementation, the RFP should actually be one of the last steps of a technology initiative. […]

hospitalitytechnology.edgl.com
Wed, Mar 1, 2017 at 5:55 PM

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Finalists Chosen for DSE 2017’s ‘Through Your Lens’ Video Competition (DSConnection)

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digitalsignageconnection.com
Wed, Mar 1, 2017 at 4:41 PM

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“Invisible” Walkway Scares Shoppers to Attention

Our latest Installation of the Week is a true testament to the power of immersion and how the five senses can be complicit in simulated reality. Multinational digital content agency Mindconsole recently went to work on building a walkway at Macquarie Shopping Centre in Sydney, Australia that goes from an opaque surface to appearing to collapse under the weight of passersby. […]

digitalsignageconnection.com
Wed, Mar 1, 2017 at 11:17 AM

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New Audiovisual Experience Coming to Appalachian State In 2017

BROOKINGS, S.D. – Mar. 1, 2017 – Appalachian State University has selected Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, to provide two new integrated LED video systems for Kidd Brewer Stadium and George M. […]

digitalsignageconnection.com
Wed, Mar 1, 2017 at 9:57 AM

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Digital Signage Expo 2017 Announces “Through Your Lens” Video Competition Finalists

Atlanta – Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks today announced the finalists for its Digital Signage Expo 2017 Through Your Lens Video Competition. […]

digitalsignageconnection.com
Wed, Mar 1, 2017 at 9:24 AM

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truDigital Signage Partners with Current, Powered by GE, to Increase the Impact of In-Store Digital Marketing

SANDY, Utah, March 1, 2017 /PRNewswire/–Today, leading signage software provider truDigital announces it is partnering with Current, powered by GE to bring its trusted digital signage solutions to businesses worldwide. The new alliance will facilitate the integration of Current’s intelligent app services for clientele in the commercial and industrial sectors. […]

digitalsignageconnection.com
Wed, Mar 1, 2017 at 8:53 AM

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Leadership of Diversified’s Mid-Atlantic and Memphis Offices Assigned to Executive Regional Director David Berndt

Kenilworth, NJ (PRWEB) March 01, 2017—Diversified announced today that its Mid-Atlantic Region and Memphis, TN office would now fall under the leadership of David Berndt, a tenured Executive Regional Director with the company. […]

digitalsignageconnection.com
Wed, Mar 1, 2017 at 8:50 AM

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Barco’s Family of Narrow-Bezel LCD Video Walls Couple the Traditional Advantages of Tiled LCD Video Walls

Barco has announced a new product in its super-narrow bezel LCD video wall portfolio. The OverView HVD5521 is Barco’s tiled LCD video wall to date, offering operators a stunning visual experience. Designed for use in control rooms, the HVD features boost reliability, lower Total Cost of Ownership (TCO), and minimize maintenance needs. […]

digitalsignageconnection.com
Wed, Mar 1, 2017 at 8:48 AM

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HuffPost: Timely, Targeted OOH Advertising Cuts Through the Clutter

Much of today’s OOH is hyper-targeted, aimed at reaching specific demographics, a particular interest group, and, as in this case, even individuals. Once known as the greatest mass medium, OOH can now reach precisely its intended audience. And OOH remains an unparalleled mass medium, too. […]

huffingtonpost.com
Wed, Mar 1, 2017 at 7:57 AM

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TechCrunch: Vistar CEO: If Trump wants an easy policy win, he should focus on funding smart cities

Apart from the Google's Intersection, three other major vendors, including Outfront (formerly CBS Outdoor), Clear Channel Outdoor and JCDecaux, are now rolling out digital screens across U.S. urban cities, where distribution has increased significantly due to the plummeting price of LED screens and changing local legislation. A recent example can be found in the D.C. […]

techcrunch.com
Wed, Mar 1, 2017 at 7:40 AM

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Temporary illuminated ad banner replaces the Piccadilly Lights screens until the new Daktronics LED is installed (Piccadilly Lights)

We are scheduled to switch the new screen on in autumn 2017. What will happen between switch off and the new screen going live? Once the scaffold is installed in front of the current screens, there will be a protective banner covering the site as works progress. […]

piccadillylights.co.uk
Wed, Mar 1, 2017 at 7:23 AM

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DSE 2017 Booth Previews: Logic Supply

DSE BOOTH PREVIEWS   Logic Supply DSE Booth Number – 1838 Why do people going to DSE need to put your company on their Must See list of booths?  It is the people of Logic Supply that make us a great company. We are an open, innovative, independent and fair bunch so you must come by and meet us! […]

sixteen-nine.net
Wed, Mar 1, 2017 at 7:18 AM

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Sixteen:Nine Podcasts: Dan Dawson, Grand Visual

The production and creative technology firm Grand Visual does some of the most interesting data-driven creative work you’ll find in the digital signage and digital out of home industry, so I was really happy to learn co-founder Dan Dawson was available at ISE to chat for a few minutes. […]

sixteen-nine.net
Wed, Mar 1, 2017 at 1:10 AM

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