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Posterscope USA Shares Outlook and Predictions for Out-of-Home Industry in 2017 (PRWeb)

“The coming year will be defined by technology, availability of data and emphasis on digital,” said Jeff Tan, Vice President of Strategy for Posterscope, “We see OOH moving from the advertising medium it is today to a viable communications channel rivaling any other when it comes to connecting brands with audiences in an intimate and highly personalized and customized way. […]

prweb.com
Thu, Dec 22, 2016 at 12:44 AM

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Posterscope’s Managing Director: Out of Home Advertising Evolves (Pioneering OOH)

Glen Wilson, managing director, Posterscope. 2016 has been the year of the individual – consumers have rejected being identified as an age, gender or affluence score, witnessed by the evolution of the traditional TV broadcasting model to include analytics-based streaming sites like Netflix. […]

pioneeringooh.com
Wed, Dec 21, 2016 at 6:07 PM

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How Digital Signage in the Hotels and Hospitality Industry Benefit Their Guests

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Wed, Dec 21, 2016 at 6:06 PM

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Parrot Drones’ DOOH campaign uses oOh!’s audience-led insights to target consumers (BandT)

Using a combination of oOh!’s audience location and buyergraphic data, oOh! collaborated with French drone manufacturer Parrot and Melbourne’s The Sphere Agency to strategically select the appropriate channels within its national Out Of Home (OOH) network to bring the campaign to life. […]

bandt.com.au
Wed, Dec 21, 2016 at 5:56 PM

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Sky-high digital billboard is part of apartments plan at South Philly meat plant (The Inquirer)

Cipollini, owner of Keystone Outdoor Advertising Co., is proposing a 120-foot-high digital sign -- visible from Interstate 95 — as part of his plan for what is now a distribution facility for cold-cut company Freda Corp. […]

Wed, Dec 21, 2016 at 5:51 PM

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California bill could ban marijuana advertising on freeway billboards

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sacbee.com
Wed, Dec 21, 2016 at 5:47 PM

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Disney uses fun forms of OOH to promote this year’s ‘Rogue One’ (Media Life)

Disney is also using out of home to help drive interest. The studio has purchased lots of billboard inventory, but it’s using more creative forms of OOH as well, just as it did to successfully promote last year’s “The Force Awakens,” which was the first “Star Wars” movie in more than a decade. […]

Wed, Dec 21, 2016 at 2:54 PM

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How Digital Signage Is Affecting The Print Industry (RSWebsols)

With the ability to combine text, images, and videos, many retailers are turning to the more flexible and versatile option when engaging with customers through advertisements and sale signs. While this may save money and time and create more engaging content, the switch from print to digital has had an interesting effect on the print industry. […]

rswebsols.com
Wed, Dec 21, 2016 at 2:03 PM

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Enough With The Tired, Overused, Stupid Marketing Lines

Guest Post: Luis Villafane, Maler Digital Signage I just got really upset. I bought a “classic” pinball machine for the office. It’s one of those machines with no electronic boards at all, where everything is mechanic. […]

sixteen-nine.net
Wed, Dec 21, 2016 at 1:14 PM

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5 Ways to Bring Holiday Spirit to a Hospital

Being a hospital patient is difficult under any circumstances during any time of the year, but it is especially tough during the holiday season. Instead of gift-shopping, planning favorite holiday recipes, or just spending time with family, patients find themselves discouraged about an upcoming surgery, recovery, or concerning diagnosis. […]

mvixdigitalsignage.com
Wed, Dec 21, 2016 at 12:59 PM

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MuxLab, ON Controls Partner to Enhance User Experience

MuxLab has partnered with ON Controls to enhance customers’ user experiences. Under this partnership, all of MuxLab’s AV-over-IP products can be managed by the app-based ON Controls interface. With a scalable and customizable platform, ON Controls enables control and integration of AV-over-IP systems from any iOS or Android smartphone or tablet. […]

digitalsignageconnection.com
Wed, Dec 21, 2016 at 11:03 AM

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Thanks To Many, Many, And Merry Christmas!

I’m still at it today and tomorrow, and maybe even Friday – but my guess is a lot of industry people are already in holiday mode, or imminently so. With that in mind, I wanted to get a note out while there are still people at their desks, and reasonably sober. […]

sixteen-nine.net
Wed, Dec 21, 2016 at 8:55 AM

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Toshiba Now Offering Nuance’s Flagship Office Document Solutions

IRVINE, Calif.–(BUSINESS WIRE)–Toshiba America Business Solutions today announced the availability of Nuance Communications, Inc.’s AutoStore and Equitrac® document solutions, which complement Toshiba’s industry-recognized e-STUDIO™ multifunction products (MFPs). […]

digitalsignageconnection.com
Wed, Dec 21, 2016 at 8:52 AM

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Unicol Releases Range of True LED Display Solutions for Both Indoor and Outdoor Use

Oxford, England — (ReleaseWire) — 12/21/2016 — More and more businesses today are opting to have video wall displays installed in their premises and used for special events and occasions. Unicol knows this full well, being one of the leading players when it comes to displays and mounting solutions in the UK for many years. […]

digitalsignageconnection.com
Wed, Dec 21, 2016 at 8:49 AM

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Piccadilly Circus Replacing Iconic Digital Signage With 4K, Curved LED Display From Daktronics

BROOKINGS, S.D. – Dec. 21, 2016 – The iconic lights in London’s Piccadilly Circus are being upgraded by Land Securities, the largest commercial property company in the UK, to a massive, outward-curved display capable of true 4K video production. […]

digitalsignageconnection.com
Wed, Dec 21, 2016 at 8:44 AM

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