What digital signage can do for restaurants
[…]
marveltechgroup.blogspot.ca
Mon, Dec 26, 2016 at 3:19 PM
Mon, Dec 26, 2016 at 3:19 PM
Raw Feed & Search
Monday, December 26, 2016 Mon, Dec 26, 2016
Digital signage placement – It’s all about location, location, location (RiseVision)
A flashy digital signage project with compelling visuals and an engaging message can quickly fail on a significant (but often overlooked) detail: location. When it comes to digital signage, it’s all about location. Buying a display, nailing it to a wall and then calling it a day will not win over your audience. […]
risevision.com
Mon, Dec 26, 2016 at 3:16 PM
Mon, Dec 26, 2016 at 3:16 PM
Patents for Digital Out-of-Home Advertising Soar in South Korea (Korea Bizwire)
According to the Korea Intellectual Property Office, the average annual number of such patents, which stood at less than 50 prior to the 2000s, rose to some 300 from 2001 to 2010, and to 600 since 2011 – rapidly increasing alongside technological advancements. In the past, outdoor advertising was mostly limited to billboards, poster columns, or means of transportation (i.e. […]
koreabizwire.com
Mon, Dec 26, 2016 at 3:08 PM
Mon, Dec 26, 2016 at 3:08 PM
Clear Channel Outdoor Forced To Divest In Indy, Atlanta (RBR)
The out-of-home subsidiary of iHeartMedia has been instructed by the U.S. Department of Justice to divest billboards in Atlanta and Indianapolis in order to proceed with a $150 million swap of outdoor advertising assets, spread across multiple U.S. markets, with Fairway Media Group LLC. […]
rbr.com
Mon, Dec 26, 2016 at 2:30 PM
Mon, Dec 26, 2016 at 2:30 PM
Sunday, December 25, 2016 Sun, Dec 25, 2016
OOH Advertising Set to Hit New Heights in 2017 (Business2community)
With Google Adwords and other paid online media becoming vastly more competitive (and expensive) in a crowded marketplace, Out-of-Home (OOH) advertising has been experiencing a huge surge in popularity as brands are becoming more aware of the traditional benefits of utilising the power of outdoor to influence consumer purchasing decisions, and here’s why. […]
business2community.com
Sun, Dec 25, 2016 at 6:32 PM
Sun, Dec 25, 2016 at 6:32 PM
Digital signage product marketing: enough with the tired, overused, stupid sales lines (Linkedin)
10 – Free Digital Signage. Sure … I work for free, as well as all other system managers and network operators. Nothing like free licenses, but … lots of grief. […]
linkedin.com
Sun, Dec 25, 2016 at 5:58 PM
Sun, Dec 25, 2016 at 5:58 PM
Friday, December 23, 2016 Fri, Dec 23, 2016
JCDecaux merges with Top Media, becomes the largest OOH ad operator in Central America (JCDecaux)
This merger reinforces JCDecaux’s presence in Panama, Guatemala, Costa Rica and El Salvador, adding new assets in the large format and transport sectors that complement its street furniture and hoarding activities, as well as introducing the Group to Honduras and Nicaragua. […]
Fri, Dec 23, 2016 at 5:21 PM
Nasdaq: Clear Channel Outdoor, Fairway Required To Divest Billboards On Asset Swap Deal
The U.S. Department of Justice announced that it will require Clear Channel Outdoor Holdings, Inc. and Fairway Media Group, LLC to divest billboards in Atlanta and Indianapolis in order to proceed with their $150 million swap of outdoor advertising assets located in multiple U.S. […]
nasdaq.com
Fri, Dec 23, 2016 at 5:17 PM
Fri, Dec 23, 2016 at 5:17 PM
Ask the Board – January 3, 2017 | ADRIAN WEIDMANN
What do you find is the most effective and accurate way of measuring dwell time?” Dwell time can be defined in a number of different ways depending upon the context, perspective and commercial agenda. […]
digitalsignageconnection.com
Fri, Dec 23, 2016 at 1:09 PM
Fri, Dec 23, 2016 at 1:09 PM
Ask the Board – January 3, 2017 | JEFF PORTER
What do you find is the most effective and accurate way of measuring dwell time?” There are times when nothing beats an “old-fashioned” TIME STUDY with a human, a stopwatch and a clipboard. But honestly, in some areas, that is the most effective and accurate method. […]
digitalsignageconnection.com
Fri, Dec 23, 2016 at 11:43 AM
Fri, Dec 23, 2016 at 11:43 AM
Ask the Board – January 3, 2017 | MARGOT MYERS
What do you find is the most effective and accurate way of measuring dwell time?” Dwell time can have a couple of different meanings. In retail, the broad meaning is that it’s how long a customer stays in the store. […]
digitalsignageconnection.com
Fri, Dec 23, 2016 at 11:41 AM
Fri, Dec 23, 2016 at 11:41 AM
Ask the Board – January 3, 2017 | IGNAZ GORISCHEK
What do you find is the most effective and accurate way of measuring dwell time?” There are several ways of measuring dwell time that can provide information, many involving technologies. The first is the use of IP cameras. […]
digitalsignageconnection.com
Fri, Dec 23, 2016 at 11:36 AM
Fri, Dec 23, 2016 at 11:36 AM
Ask the Board – January 3, 2017 | LYLE BUNN
What do you find is the most effective and accurate way of measuring dwell time?” Managing dwell time or perceived wait time is so very important to a quality customer experience, and measuring it is a key step toward improvement. But measuring must provide actionable insights. […]
digitalsignageconnection.com
Fri, Dec 23, 2016 at 11:20 AM
Fri, Dec 23, 2016 at 11:20 AM
Ask the Board – January 3, 2017 | JONATHAN BRAWN
What do you find is the most effective and accurate way of measuring dwell time?” That’s a tough one to answer. In my opinion, camera-based analytics are the only true way to accurately measure dwell time. […]
digitalsignageconnection.com
Fri, Dec 23, 2016 at 11:18 AM
Fri, Dec 23, 2016 at 11:18 AM
ASK THE BOARD: Measuring Dwell Time
What do you find is the most effective and accurate way of measuring dwell time? This week’s question is answered by members of the DSE Advisory Board INDUSTRY CONSULTANTS COUNCIL “That’s a tough one to answer. In my opinion, camera-based analytics are the only true way to accurately measure dwell time. […]
digitalsignageconnection.com
Fri, Dec 23, 2016 at 11:16 AM
Fri, Dec 23, 2016 at 11:16 AM