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16:9: Adobe Taking Serious Steps Into Digital Signage Market With Screens

Adobe Systems has a small team refining a digital signage platform called Screens that now loads when users fire up one of the giant software company’s flagship products, Adobe Experience Manager. The product has quietly been on the market for about two years now, and its product managers say the framework and functionality is all in place. […]

sixteen-nine.net
Sun, May 14, 2017 at 4:01 PM

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Parisien: Why DOOH, not online video, is the heir to broadcast TV advertising (YouTube)

Nobody was ever fired for buying broadcast TV. That is until they were. TV’s share of the ad market is in free-fall decline and Interpublic’s Magna estimates that in 2017 digital media will overtake the incumbent king of ad budgets for the first time ever. […]

youtube.com
Sun, May 14, 2017 at 3:53 PM

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OAAA: Why it’s time for the OOH industry to participate in the contemporary networked advertising ecosystem

I am not advocating for an OOH industry-wide platform. I am suggesting that all media companies within our industry develop certain unique platform elements. When that happens, it will catapult OOH into the contemporary media world. […]

thoughtleadership.oaaa.org
Sun, May 14, 2017 at 3:52 PM

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oOh!media and APN Outdoor make case for $1.6 billion merger (Australian Financial Review)

oOh!media and APN Outdoor are understood to be planning a renewed pitch to the competition regulator to allow their merger centred around the growth in online advertising surpassing the out-of-home sector's entire market share in 2016. […]

afr.com
Sun, May 14, 2017 at 7:29 AM

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QMS launches new portrait digital billboard ‘The Podium’ in Melbourne

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mumbrella.com.au
Fri, May 12, 2017 at 5:47 PM

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Digital Demands Reshape the Drive-Thru

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hospitalitytechnology.edgl.com
Fri, May 12, 2017 at 5:45 PM

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SSE Arena Belfast completes digital signage upgrade

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Fri, May 12, 2017 at 5:44 PM

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Havas Group’s Adcity has new audience planning offering that integrates OOH with mobile

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campaignasia.com
Fri, May 12, 2017 at 5:40 PM

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DOOH case study: LinkNYC is replacing 7,500+ payphones across NYC with ad-funded free Wi-Fi terminals (DSConnection)

Free to all users, LinkNYC is funded by advertising on the kiosks’ two 55-inch digital displays, offering a hyperlocal medium for brands to engage with consumers that will also generate more than $500 million in revenue for the City. […]

digitalsignageconnection.com
Fri, May 12, 2017 at 5:29 PM

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Top 5 Reasons to invest in digital signage for schools; proof of performance (Mvix)

The ROI of digital signage for schools can’t be measured quantitatively; there are no marketing budgets to compare against revenue. Instead, the ROI of school-based digital signage is qualitative—meaning that it must be measured by assessing the entire range of benefits that digital signage brings to the school. This is what we mean by the “real” ROI of digital signage for schools. […]

mvixdigitalsignage.com
Fri, May 12, 2017 at 5:17 PM

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HuffPost: The OOH Real-Estate in Times Square

According to the Times Square Alliance, the organizers behind the Times Square New Year’s Eve celebrations, an estimated 198 million Americans and more than one billion TV viewers worldwide watch the historic New Year’s Eve ball drop. […]

huffingtonpost.com
Fri, May 12, 2017 at 5:14 PM

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Ask the Board – May 15, 2017 | RALPH SCHORBACH

What improvements have you seen in hardware that have made it easier to install, operate and maintain displays in outdoor locations?” Content is king, but it always seems to go back to hardware. This month’s question revolves around hardware and how hardware improvements make installation, operation and maintenance for displays in outdoor locations easier. […]

digitalsignageconnection.com
Fri, May 12, 2017 at 4:23 PM

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Ask the Board – May 15, 2017 | ALLEGRA SANDELLI

What improvements have you seen in hardware that have made it easier to install, operate and maintain displays in outdoor locations? […]

digitalsignageconnection.com
Fri, May 12, 2017 at 4:14 PM

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Ask the Board – May 15, 2017 | DAVID SALEME

What improvements have you seen in hardware that have made it easier to install, operate and maintain displays in outdoor locations?” Several areas of improvement in hardware have made it easier to install, operate and maintain outdoor digital displays. […]

digitalsignageconnection.com
Fri, May 12, 2017 at 4:12 PM

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Ask the Board – May 15, 2017 | WAYNE ROREX

What improvements have you seen in hardware that have made it easier to install, operate and maintain displays in outdoor locations?” The biggest improvement we have seen is in the quality and availability of the newer, versatile, vandal-resistant enclosures. The harmful elements that our displays are exposed to are more likely human than nature. […]

digitalsignageconnection.com
Fri, May 12, 2017 at 4:11 PM

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