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This brilliant TV ad is just a silent full screen shot of a billboard ad (Billboard Insider)

Kevin Gephart. Kris Lindahl, a popular local realtor (krislindahl.com/) who is known for his ubiquitous billboard presence all across southern Minnesota, is currently running a TV campaign on WCCO-TV, the CBS affiliate in the Minneapolis /St Paul DMA. The ad is simply a full screen shot of his billboard with absolutely no sound or other graphics for a full 30 seconds. […]

billboardinsider.com
Wed, Oct 9 at 4:26 PM

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Donate to Hurricane Relief (Billboard Insider)

From Grey Vick, Grey Outdoor. In the wake of Hurricane Helene, countless families have lost their homes, belongings, and their sense of security. Your support can provide essential supplies, shelter, and hope to those who need it most right now. […]

billboardinsider.com
Wed, Oct 9 at 4:04 PM

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Industry Vets Nista, Arnett Launch MOTV Experiential Creative Agency

A couple of well-known industry guys have teamed up to launch an  experiential design agency focused on generative AI app development, generative art, and ... […]

sixteen-nine.net
Wed, Oct 9 at 10:52 AM

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Spreading Festive Cheer And Driving Sales With In-Store Digital Signage Technologies: Spectrio

SPONSORED CONTENT  By Ron Levac, Spectrio The holiday season is a critical time for retailers – with the period between October and the end ... […]

sixteen-nine.net
Wed, Oct 9 at 10:21 AM

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Outform Founder Ariel Haroush On The Power Of Digital In Retail, And His Ambitious New Future Stores Pop-Up Venture

One of the particularly interesting things about Outform is how a company that’s been doing digital in retail for 20-plus years is not all ... […]

sixteen-nine.net
Wed, Oct 9 at 8:29 AM

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Fans Could See Themselves As Adele On Giant LED Screen During Singer’s Munich Concert Residency (16:9)

Singer Adele’s month-long run at a pop-up concert venue in Munich this summer attracted a lot of attention for the sheer scale of the ... […]

sixteen-nine.net
Wed, Oct 9 at 8:06 AM

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Walmart Using Digital Menus To Market New In-Store Pet Services Centers (16:9)

US retailing giant Walmart has started opening what it calls pet services centers, offering what amounts to one-stop shopping for routine pet care needs ... […]

sixteen-nine.net
Wed, Oct 9 at 7:39 AM

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Department Store chain Belk to launch a retail media network (MediaPost)

by Laurie Sullivan. Charlotte-based, privately owned U.S. department store Belk is launching a retail media arm, Belk Media Network. […]

mediapost.com
Wed, Oct 9 at 12:10 AM

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LED Displays Now A $9B Global Market; Biggest Sales Growth Now In Americas: Futuresource (16:9)

The research firm Futuresource Consulting has pushed out a new fee-based report about the global LED display market, suggesting it expanded by more than ... […]

sixteen-nine.net
Tue, Oct 8 at 11:22 PM

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In-store Retail Media suffers from a fragmented ecosystem that lacks cohesive standards; How IAB Europe is going to tackle this

IAB Europe’s Industry Development & Insights Director, Marie-Clare Puffett. Despite its rapid growth, in-store Retail Media suffers from a fragmented ecosystem that lacks cohesive standards. A gap that is particularly problematic for media buyers, who are trying to navigate inconsistencies, and invest confidently in this channel. […]

iabeurope.eu
Tue, Oct 8 at 4:20 PM

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Download to review: IAB Europe and IAB In-Store Retail Media Definitions and Measurement Standards are open for public comment until November 01, 2024 (IAB Europe)

IAB Europe and IAB have published the first set of Industry Definitions and Measurement Standards for In-Store Retail Media for public comment, offering much-needed clarity in this rapidly expanding channel. The recommended standards are now open for industry feedback until 1st November, and we invite you to send all comments to retailmediastandards@iabeurope.eu. […]

iabeurope.eu
Tue, Oct 8 at 4:18 PM

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Used billboards should be repurposed to create durable roof tarps for hurricane survivors (Billboard Insider)

Stefanie Cortez, Every Shelter “Emergency Tarp by Every Shelter is simple and commonsense: used billboards should be repurposed to create durable roof tarps for disaster survivors. Per FEMA, the best option in a disaster is for survivors to be able to shelter-in-place which allows an immediate working solution until timing and/or funds are available to repair the home. […]

billboardinsider.com
Tue, Oct 8 at 3:59 PM

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75Media unveils highest-impact site in London

Introducing Park Royal Tower, the latest addition to our premium large format RISE+ portfolio and our highest-impacting site in London to-date. Offering advertisers seven million impacts every fortnight, Park Royal Tower gives brands a unique opportunity to reach a highly targeted and ‘always on’ audience in one of London’s busiest business districts. […]

75media.co.uk
Tue, Oct 8 at 11:05 AM

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North Memorial Health Improves Communication Across Facilities With Digital Signage

North Memorial Health has improved communication with REACH Media Network’s digital signage solutions! By integrating digital signage across its facilities, North Memorial Health has streamlined communications and created a more engaging patient experience. Discover how their partnership with REACH Media Network is making a difference in healthcare communication. […]

digitalsignagefederation.org
Tue, Oct 8 at 10:39 AM

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Info Screen In Way Of Subway Station Renos, So Construction Crew Just Builds Around (Most Of) It (16:9)

There will hopefully be some logic to this, but here’s a screwball workaround to dealing with passenger information displays while a subway station is ... […]

sixteen-nine.net
Tue, Oct 8 at 7:38 AM

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