Across America, shopping centres anchored by grocery stores, big box stores, pharmacies, and other businesses draw tens of millions of consumers each day. These consumers are a group prepared to transact on location, but who are likely also growing accustomed to information-rich shopping experiences in the online space. […]
Broadsign has announced a very nice deal – at least in terms of scale – to steadily convert Starlite Media’s 6,000 static outdoor ad displays to free-standing digital units, and run them using Broadsign’s data-centric CMS and programmatic ad buy/target capabilities. […]
Ari Buchalter, CEO of Place Exchange: “ ... there are potential issues at play when it comes to out-of-home, and it is vital to ensure that all inventory is properly vetted, that buyers know exactly what they are buying, that delivery aligns with expectations, and that any data collected complies with all applicable regulations. […]
by Richard Whitman. Omnicom Media Group has launched what it says is the industry’s first programmatic marketplace for point-of-purchase screens in the US, encompassing approximately 80,000 screens nationwide. […]
Stephanie Gutnik, Global Head of DOOH at Yahoo! will moderate two sessions at DSE's digital signage conference November 17-19, 2022 in Las Vegas. SESSION: Retail Media Networks: Why Consumers and Advertisers are Leaning into DOOH. […]
The world is opening back up, but it is not going back to the way things were. Changes made over the course of the COVID-19 pandemic are expected to stick around, including in the world of retail. New conveniences and preferences may be too appealing or important to let slip away. […]
In Spring of 2017, Geopath released two highly utilized new tools to the industry. First, the Inventory Explorer – a free tool that empowers buyers to identify Geopath measured inventory across the country. Additionally, it provides users information on who to contact if they are interested in placing a buy. […]
44 agencies and out-of-home media owners joined Geopath in 2017, representing a 10% increase in overall membership. Geopath continues to strengthen its membership base as the company prepares for the launch of the Geopath Insights Suite, the company’s enhanced audience location measurement platform, in 2018. […]
