A U.S. Supreme Court ruling Monday is expected to increase the degree of difficulty for non-practicing entities – aka patent trolls – to sue technology companies over intellectual property claims. […]
Storytelling. Media Amplification. The Power of Creative. […]
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Technological advances in outdoor advertising have again outstripped regulatory control. Washingtonians are once again struggling to control advertising in and adjacent to public space. To the surprise of some, perhaps, this struggle has been going on for well over a century. […]
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Consolidation; OLED replacing LCD; Screens get smarter; SaaS is the norm; Big Data drives content. […]
“A key aspect of what the DPAA is doing around these standardization specs is that they establish a set of parameters for DOOH that capture the specifics of the industry and standardize it in a way that is understandable for digital buyers. […]
While old-school laptops and (gasp) desktops at the office may not intrigue them much, sleek, well-programmed and engaging digital signage will catch their eye and deliver a targeted message. Campus digital signage was effective in reaching them while they were students so it’s natural to bring the same communication tools to your business. […]
With 40 million millennials in the United States workforce today and almost 80 million in this age group altogether, employers need to hone their ability to connect with this segment effectively. Managers especially should care about motivating these workers and leveraging their impressive skillset. After all, this is a well-educated and highly tech-savvy group. […]
Santo Domingo, DR – –Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced it has signed a new five-year partnership with Aeropuertos Dominicanos Siglo XXI, S.A., (Aerodom) to provide cutting edge advertising solutions to four of its airports in the Dominican Republic. […]
