Raw Feed & Search

System on a Chip (SOC) for digital signage: pros and cons (AVInteractive’s promo for Tripleplay)

The emergence of System on Chip technologies has certainly stirred the pot in the digital signage world; dividing opinions within the hardware industry but unifying the Content Management System community. While the argument can be made for and against SOC, it can become somewhat pointless; there is a place for both. […]

avinteractive.com
Wed, May 24, 2017 at 7:21 AM

Permalink

The Philippines: Are billboards distracting drivers? (Manila Times)

It looks like the Department of Transportation and its connected agencies will be forced to postpone the implementation of RA 10913, or the Act Defining and Penalizing Distracted Driving. […]

manilatimes.net
Wed, May 24, 2017 at 5:51 AM

Permalink

Why not many sign-makers venture into digital signage (Sign Link)

“It’s quite clear that sign-makers are looking to move into the digital space as their customers and vertical markets are demanding this,” says Bartram, adding: “The problem is that many of them do not have the expertise internally and see it as a risky investment. […]

signlink.co.uk
Wed, May 24, 2017 at 5:48 AM

Permalink

OLED CHINA and DIGITAL SIGNAGE 2017 to be Held in Shanghai concurrently with SIGN & LED CHINA 2017 in September

Organised by UBM Trust, OLED CHINA 2017 and DIGITAL SIGNAGE 2017 will be held from September 20-22 at Shanghai New International Expo Centre (SNIEC), along with two other UBM Trust flagship events SIGN CHINA 2017 & LED CHINA 2017. The four concurrent events will bring together 1,300 exhibitors covering 100,000 sqm exhibition space. […]

prnewswire.com
Wed, May 24, 2017 at 4:25 AM

Permalink

Outdoor advertising association highlights plight of endangered species

 […]

Wed, May 24, 2017 at 1:54 AM

Permalink

Sixteen:Nine Podcasts: David Mou, Pilot TV

I was introduced to Taiwan’s Pilot TV and the company’s product evangelist David Mou by some of the folks who invited me over to Beijing recently for a speech at InfoComm China. Mou wanted to tell me about his company and thought it would make good podcast material. […]

sixteen-nine.net
Wed, May 24, 2017 at 12:05 AM

Permalink

UK’s digital out of home advertising grows 28% in Q1 2017 (Outsmart)

Digital Out of Home revenue reported for the quarter January to March 2017 is £107 million, up by a significant 28% on Q1 2016. Digital now accounts for 42% of all Out of Home revenue, an increase of 9.4 percentage points on Q1 2016. Total Out of Home revenue for the quarter is £252million. […]

outsmart.org.uk
Tue, May 23, 2017 at 5:52 PM

Permalink

Thoughts on my first OAAA Convention, or, What do Punctuated Equilibrium, Usain Bolt, and Thanksgiving Dinner have to do with Out of Home? (EMC Outdoor)

There is a theory in evolution called punctuated equilibrium. Essentially what it says is that evolution is not a steady, plodding, gradual accumulation of incremental changes over time. Instead, it says that evolution is long periods of relative stasis where very little changes, punctuated by short bursts of rapid, major changes, moving forward in fits and starts. […]

emcoutdoor.com
Tue, May 23, 2017 at 5:51 PM

Permalink

The value of digital signage in corporate messaging

 […]

Tue, May 23, 2017 at 5:41 PM

Permalink

Google aims to connect online ads to physical stores

 […]

Tue, May 23, 2017 at 5:36 PM

Permalink

WSJ: Havas Launches Platform to Track ‘Every Penny’ of Digital Ad Buys

 […]

wsj.com
Tue, May 23, 2017 at 5:16 PM

Permalink

How a billboard ad company is going programmatic OOH (DigiDay)

When JetBlue wanted to promote its new credit card recently, it worked with Outfront Media to create a digital billboard located at 1500 Broadway in New York City. The Android-based billboard used the airline’s active flight schedule and the Google Maps API to tell Times Square visitors how fast they could get to various travel destinations from where they were: 38 minutes to John F. […]

digiday.com
Tue, May 23, 2017 at 5:13 PM

Permalink

Under proposed billboard legislation, outdoor advertising companies have more property rights than people living near hog farms

 […]

pulse.ncpolicywatch.org
Tue, May 23, 2017 at 5:12 PM

Permalink

Parisien: Mobile Location-Based Standards and the Future of DOOH (Quividi)

In this video, I will explain the significance of the Interactive Advertising Bureau and the Mobile Marketing Association’s Media Rating Council-sponsored audience standard, which is dubbed the Location-Based Advertising Measurement Guidelines, to the digital out-of-home and digital place-based space. And it risks to be highly significant indeed. […]

youtube.com
Tue, May 23, 2017 at 5:11 PM

Permalink

What dynamic outdoor advertising can do: six examples (eConsultancy)

FMCG brands use April Fools creative at ASDA. The FT targets transatlantic travellers at Heathrow. Skoda tells people how quickly they can escape the rat race. […]

econsultancy.com
Tue, May 23, 2017 at 5:09 PM

Permalink