OOH was considered old fashioned, one-dimensional, hard to measure, hard to buy, and hard to schedule. Frequently, it was added to major campaigns simply to lower the CPM’s. Having lost its largest client, and battling federal, state, and local regulators, many thought outdoor was on its last legs. […]
In a media environment of shrinking and fragmented audiences, OOH is actually growing in audience. Borrell Associates forecast time spent with OOH will grow 5 percent from 2013-2018, while all other traditional media would decrease except cable TV, which is projected to have an increase of less than 1 percent. […]
The partnership will grant Posterscope early access to the technology developed by TDG, and in turn, will work with TDG to build technologies that will work synergistically with advertising. In future, Posterscope will help TDG manage any ad inventory generated. […]
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Most observers in tech would agree that iBeacon is dead. Nobody wanted to download an application for every retail store, and the beacons themselves either fell off the walls or the batteries died. They didn’t protect privacy, spammed users and even the Apple store didn’t have a positive interaction with them. […]
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All registered SignageCreator users have free access to these digital signage templates for Easter. Use them to enhance the holiday and promote your specials. The post Easter Templates for Digital Signage appeared first on Mvix. […]
Given that NanoLumens CEO Rick Cope is a retired United States Marine Corps officer and has an old Stinger missile in his office, it will be of no great surprise that his political views may tilt a bit to the right and that he supports U.S. President Donald Trump’s executive order to buy American-made goods. […]
Consumers overwhelmingly recalled the Piccadilly Lights over all other forms of advertising in the area – 8 out of 10 responded spontaneously named the Piccadilly Lights Brands advertising on the screen enjoy a wealth of benefits –2/3 of those respondents who said they notice advertisers on Piccadilly Lights agree that they are global, modern and innovative brands. […]
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On Easter Sunday, a random victim, 74, was killed in Cleveland, OH, by a distraught man who posted the crime on Facebook. The next day (May 17), the FBI activated donated digital billboards nationwide as part of the search for a fugitive. […]
