Raw Feed & Search

OUTFRONT Media acquires digital billboards in Boston DMA in exchange for static billboards in four non-metro market clusters (PRNewswire)

The acquired assets include 16 digital billboard displays, including two displays in-development, and two static billboard displays contiguous with the Company's existing portfolio surrounding the city of Boston. The divested assets include several hundred static displays in predominantly non-metro areas of Wisconsin, Missouri, Illinois, Tennessee and South Carolina. […]

prnewswire.com
Thu, Jul 6, 2017 at 5:55 AM

Permalink

Digital menu boards proliferate beyond QSR and fast casual markets (Printing News)

“We are also seeing more and more convenience stores and grocery stores use digital signage for menu boards as they create more ‘lifestyle’ amenities for customers to encourage increased dwell time, such as for in-store bars and dining areas,” said Richard Ventura, vice president of business development & solutions, NEC Display Solutions of America. […]

printingnews.com
Wed, Jul 5, 2017 at 8:33 PM

Permalink

Theme park visitor expectations of technology differ the world over

 […]

blooloop.com
Wed, Jul 5, 2017 at 8:18 PM

Permalink

“We Are In The Midst Of A Renaissance In OOH”: OMA Boss Charmaine Moldrich (BandT)

"Digital is certainly revitalising our channel, as is our audience growth and engagement. “We know OOH is a significant media channel in the mix, delivering ROI and improving ROI for other media channels. OOH’s continued revenue growth reinforces these facts and proves advertisers trust OOH and what it can deliver. […]

bandt.com.au
Wed, Jul 5, 2017 at 8:05 PM

Permalink

How train operators can use DOOH advertising to generate non-farebox revenue (European Railway Review)

Research by KBH reveals there is opportunity to unlock revenue from an emerging new shopper group – the commuting consumer. The research proved the ability of traditional on-train ad formats to command attention: a staggering 94% of this new shopper archetype notice on-train ads during their journey. […]

europeanrailwayreview.com
Wed, Jul 5, 2017 at 8:02 PM

Permalink

Chinese OOH ad operator AirMedia has regained compliance with Nasdaq Listing rules

 […]

benzinga.com
Wed, Jul 5, 2017 at 7:54 PM

Permalink

Digital out-of-home revisits advertising’s origins in new ways (Marketing Mag)

With real-time screens and live-data feeds, DOOH takes all the factors of context and place to cater to public interest: this maximises engagement and improves the overall advertising experience. It also allows for unprecedented innovation and breakout creative campaigns. […]

marketingmag.com.au
Wed, Jul 5, 2017 at 7:47 PM

Permalink

Out-of-Home Advertising Enters a New Era for Restaurants (QSR Mag)

Enhanced targeting and measurement capabilities are changing the way quick-service restaurants engage customers. Beyond reaching hungry customers right before the exit for your quick-service franchise, it was hard for quick-service owners to see a direct, measurable link between ad spend and sales. […]

qsrmagazine.com
Wed, Jul 5, 2017 at 7:39 PM

Permalink

How Geopath’s new tools help OOH ad sales (Billboard Insider)

In the last couple months we had a client which wanted to do a hiring campaign. We reached out to Geopath and they were able to layer job searches by location in our market to help our client decide where to advertise. We have a client which want to target veterans. […]

billboardinsider.com
Wed, Jul 5, 2017 at 7:33 PM

Permalink

The media industry is battling to reinvent itself in response to a changing market (Campaign)

Scott Hagedorn, global chief executive of Hearts & Science, reckons the last big shift was about 15 years ago, when the internet and digital media first went mainstream. Sir Martin Sorrell, chief executive of WPP, says it is the biggest change since media departments separated from creative shops two decades ago. […]

campaignlive.co.uk
Wed, Jul 5, 2017 at 7:31 PM

Permalink

Digital Display for Dolphins

The National Aquarium in Baltimore, Maryland recently teamed up with the m2c2 (marine mammal communication and cognition) project for research involving a huge underwater touchscreen. […]

digitalsignageconnection.com
Wed, Jul 5, 2017 at 3:38 PM

Permalink

OUTFRONT Media Completes Billboard Asset Swap

NEW YORK, July 5, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today that it has completed an asset swap with Independent Outdoor Network.  The Company acquired digital billboards in the Boston designated market area (DMA) in exchange for static billboards in four non-metro market clusters considered not strategic to its top DMA focus. […]

digitalsignageconnection.com
Wed, Jul 5, 2017 at 11:48 AM

Permalink

FIFA World Football Museum Streams 16 Games Simultaneously

The new FIFA World Football Museum is a celebration of the history of the beautiful game with a focus on the high-tech visitor experience. The museum’s Sportsbar 1904 is a central hub of activity featuring three huge SiliconCore Lavender 1.2-millimeter LED displays simultaneously showing up to 16 football streams. […]

digitalsignageconnection.com
Wed, Jul 5, 2017 at 10:16 AM

Permalink

Visteon Supplies Virtual Instrument Cluster and Remote-Controlled HD Rear Seat Infotainment Displays for All-New Range Rover Velar

VAN BUREN TOWNSHIP, Mich., July 5, 2017 /PRNewswire/ — Visteon Corporation (NYSE: VC), a technology leader in the fast-growing cockpit electronics segment, is launching its latest generation high-definition (HD) digital display technologies on the Range Rover Velar, unveiled by the British automaker in March 2017. […]

digitalsignageconnection.com
Wed, Jul 5, 2017 at 9:31 AM

Permalink

Down the “Endless Aisle” with Elo’s Director of Sales

It’s no secret that major retailers are scrambling to maintain their dominion as tech-savvy millennials increasingly opt for spending their hard-earned money on intangibles that create memories rather than forking it over for widgets on shelves. Indeed, consumerism as we’ve come to know it is changing across the board, and in many ways, the retail sector is at the epicenter of this dynamic. […]

digitalsignageconnection.com
Wed, Jul 5, 2017 at 8:54 AM

Permalink