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No Strategy, No Customers: How to Build a Profitable Digital Signage Strategy

Strategy is everything in digital signage. Sure, location-based digital signage is cost-effective and better at capturing viewer attention than most other advertising strategies. In fact, research by Arbitron shows that digital video in public venues reaches more Americans (70%) than video ads on the internet or Facebook. […]

mvixdigitalsignage.com
Fri, Jul 14, 2017 at 5:00 PM

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Ask the Board – July 17, 2017 | RICK ROBINSON

How does subliminal or suggestive messaging figure in digital signage advertising versus print or broadcast?” First, I didn’t know we actually used “subliminal messaging” in advertising!!! […]

digitalsignageconnection.com
Fri, Jul 14, 2017 at 3:22 PM

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Outdoor Signage: Digital vs. Static

Technology continues to be the driving force behind innovative efforts, and outdoor digital signage is proving to be a valuable tool across a wide variety of industries. Recent studies show that the average Americans spend more than 10 hours a day looking at a digital screen, so it only makes sense that businesses would use screens to connect with customers. […]

mvixdigitalsignage.com
Fri, Jul 14, 2017 at 3:19 PM

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Ask the Board – July 17, 2017 | PETER RIVERA

How does subliminal or suggestive messaging figure in digital signage advertising versus print or broadcast?” The idea of subliminal messaging in advertising initially emerged in the 1950s as a potential way to sell more Coca-Cola and popcorn to theatergoers. […]

digitalsignageconnection.com
Fri, Jul 14, 2017 at 3:18 PM

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Ask the Board – July 17, 2017 | KENNETH BRINKMANN

How does subliminal or suggestive messaging figure in digital signage advertising versus print or broadcast? […]

digitalsignageconnection.com
Fri, Jul 14, 2017 at 3:15 PM

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Liverpool 360-Degree LED Display Impacts Purchasing Patterns

This is a 186-foot-long, 360-degree LED display at the core of one of the most important department store in Mexico: Liverpool, located in Mexico City. This display is jointless and shows a perfect circle. No one knows where the display starts. […]

digitalsignageconnection.com
Fri, Jul 14, 2017 at 10:03 AM

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Newspaper VS Billboard Advertising: A Comparative Guide

You would also join an estimated 20% of entrepreneurs who have said that they are planning to increase their offline marketing spend this year and ensure that their budget is used as effectively as possible. The key, of course, is to select the most effective offline marketing channels, with billboards and newspapers the first that spring to mind. […]

airoutdoor.co.uk
Fri, Jul 14, 2017 at 10:02 AM

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WCRS and Born Free Make a Splash with Life-Like DOOH Campaign for World Orca Day

International wildlife charity the Born Free Foundation marks World Orca Day on July 14 with an integrated campaign which sees Ocean Outdoor’s spectacular large format full motion out of home screens transformed into virtual tanks. […]

oceanoutdoor.com
Fri, Jul 14, 2017 at 9:40 AM

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Bluetooth Beacons Market Analysis By Technology (iBeacon, Eddystone), By End-use (Retail, Travel & Tourism, Healthcare, Financial Institutions), By Region, And Segment Forecasts, 2014 – 2025

NEW YORK, July 13, 2017 /PRNewswire/ — The global bluetooth beacon market size is expected to reach USD 58.7 billion by 2025, according to a new report by Grand View Research, Inc. The introduction of next-generation software-based and virtual beacons are expected to boost the market demand. […]

digitalsignageconnection.com
Fri, Jul 14, 2017 at 8:51 AM

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AOPEN Mini OPS Module Transforms Sharp Displays into PCs

SAN JOSE, Calif., July 13, 2017 /PRNewswire/ — AOPEN®, a global electronics manufacturer and thought leader in digital signage, has launched a new module that enables Sharp® professional displays with PC capabilities. […]

digitalsignageconnection.com
Fri, Jul 14, 2017 at 8:46 AM

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Matrox to Show Latest Video Wall & Streaming Products at MediaTech Africa

Matrox® Graphics, global manufacturer of innovative video wall, encoding, and KVM products, will be featured as key components of both the Visiology and Peripheral Vision stands at MediaTech Africa 2017 in Johannesburg, SA from July 19-21. […]

digitalsignageconnection.com
Fri, Jul 14, 2017 at 8:38 AM

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Interactive digital signage campaign for Disney and Pixar’s Cars 3 movie allows shoppers to play games and receive coupons (Sign Media)

Cineplex Digital Media used its digital display network in 13 of Ivanhoé Cambridge’s shopping centres across Canada to encourage passersby to play games and receive coupons toward their purchase of Thinkway’s Cars 3 characters in Toys R Us stores and online. […]

signmedia.ca
Fri, Jul 14, 2017 at 7:35 AM

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Tamedia plans to acquire a majority stake in Neo Advertising

Tamedia wants to add outdoor advertising to its offering for advertising customers. The Swiss media group is therefore planning to acquire a majority stake in Neo Advertising. With more than 50 media products and platforms, Tamedia boasts Switzerland’s strongest digital and print portfolio and has proven expertise and innovative strength in the area of digital advertising. […]

neoadvertising.ch
Fri, Jul 14, 2017 at 6:02 AM

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JCDecaux launches Paddington Tower

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jcdecaux.co.uk
Thu, Jul 13, 2017 at 5:33 PM

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Digital Billboard vs Traditional Billboard Advertising

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techpreview.org
Thu, Jul 13, 2017 at 5:04 PM

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