Long-time subscription content provider DIGICHIEF has developed an interesting data partnership with a company that does what it calls healthcare intelligence to provide screen ... […]
Houston-based OptiSigns has developed and launched a third media player to a hardware line-up that pairs with its digital signage CMS platform – a ... […]
In this video, we’re breaking down the biggest roadblocks keeping DOOH from reaching its potential: 🧭 Identity Crisis: Is it a billboard or trying to be connected TV? 📊 Fragmentation: The landscape is so divided, media buyers don’t know how to handle it. 💡 Transparency Issues: Ad networks sometimes blur the lines between DOOH and connected TV inventory, creating distrust. […]
By Marie Boran, Technology Reporter. The billboards, located in the suburb of Northbrook, began displaying the offensive messages around 5:30 p.m. on Wednesday October 16. […]
Derek Haggett, CTV News Atlantic Journalist. A profane anti-Israel message on a digital billboard in Moncton, N.B., has been turned off, but the question of how it got there in the first place remains. On Wednesday, a sign reading “F--- Israel” was seen on a billboard on Elmwood Drive, a busy street next to ReCar, a used car dealership. […]
The conference attracted over 1,000 attendees according to the organization. Leaders from General Motors, Colgate, Danone, Mastercard and others spoke at the event. Barry Frey: “Where others are talking about ecommerce, DPAA members are innovating and reaching consumers on the path to purchase and at the point of purchase all in our phyical world! […]
by Antonia Hamberger. In-store screen networks are transaction-based instead of audience-based. With in-store campaigns, brands can directly measure their Return on Ad Spend (ROAS) using the retailer’s checkout data and tracking tools. […]
by Florian Rotberg. The digital signage industry, which primarily sources its products from Asia (China, ASEAN, and increasingly India), would face additional challenges under a Trump administration. Punitive tariffs could raise the cost of importing displays, LEDs, media players, and similar products. […]
Billboard Insider’ take: We suspect the covid-inspired work from home trend is behind this. Even though most companies want employees back in the office, many employees are home 1-2 days a week. No wonder OUTFRONT has taken more than $500 million in impairment charges against the value of it’s transit business.If a transit user home offices 1 day a week, transit ridership will be down 20%. […]
The installation saw key areas equipped with Samsung displays, including ribbon boards, stretched multiple tiers around the bowl, suite displays, and direct view LED screens in public spaces, such as concourses, to keep the fan experience immersive at every touchpoint. […]
Digital OOH (DOOH) revenue accounts for 74.5% of total net media revenue year-to-date, an increase over the recorded 72.4% for the same period last year. Year-to-date net revenue has increased 8.75% from the same time in 2023 and is $908.2 million. […]
Retail media helps you promote products on a retailer’s platform through onsite product ads, offsite displays, and in-store promotions. And it’s a fast-growing channel—the retail media network (RMN) market was valued at $45 billion in 2023. […]
Let’s assume the IT team at Outfront Media is CLOSELY reviewing its software security in the wake of a hack Wednesday of several digital ... […]
The huge GITEX tech trade show is on right now in Dubai and among the acres of bling – it’s Dubai, so there’s no ... […]
The Israeli tech firm Wi-Charge has added a 9-inch flat panel display to its product line – larger than earlier models but like those, ... […]
