Raw Feed & Search

Neo Advertising to operate all promotional display resources at Palexpo

Neo Advertising wins an open bid and is awarded an exclusive contract to provide promotional display and sponsorship services to Palexpo, Geneva’s exhibition and congress centre As of 1 January 2019, all promotional displays located on, near, and in Palexpo buildings will be operated and marketed by Neo Advertising, Geneva’s out-of-home advertising expert. […]

neoadvertising.ch
Wed, Jun 20, 2018 at 8:00 AM

Permalink

The Loop: 7 reasons to ask for it by name

If you took a random poll around the industry and asked  “what is Ocean Outdoor about?” I’m pretty confident the response would be that Ocean is built on super premium, iconic, large format screens, in the top 10 city centre locations. […]

oceanoutdoor.com
Wed, Jun 20, 2018 at 7:20 AM

Permalink

Meet the company creating a location-based data market on the blockchain (Bitcoinist)

Data from the physical world, such as geographic location and distance traveled, is not collected or distributed in an efficient, transparent manner. Understanding how humans move through the physical world is becoming increasingly important for everything from urban planning in smart cities to academic research to retail sales marketing and more. […]

bitcoinist.com
Wed, Jun 20, 2018 at 7:16 AM

Permalink

16:9: How Projection Mapping Got Small, Affordable And Easy Via SF Startup Lightform

One of the most interesting companies I saw recently at InfoComm in Las Vegas was Lightform, a San Francisco start-up that is making the once dark art of projection mapping available to just about everyone. It wasn’t that long ago that projection mapping was all about very ambitious, very complicated, very expensive projects that only a handful of companies had the chops to pull off. […]

sixteen-nine.net
Wed, Jun 20, 2018 at 7:11 AM

Permalink

Bill Would Give California Green Light to Pilot Digital Billboards (TechWire)

Billboard firms and their trade group spent $2 million lobbying in Sacramento during the last decade. They also contributed $4.52 million to political campaigns during that period. The contributions include a combined $100,000 to Brown’s campaigns for governor from Foster Interstate Media Inc., Clear Channel Outdoor and CBS Outdoor, now Outfront Media. […]

techwire.net
Wed, Jun 20, 2018 at 7:01 AM

Permalink

Engaging The Viewer To Create Customers With Dooh

Matthias Clostermann is founder of Seewindow and head of several companies in the areas of digital content creation and robotics. At DSS Europe 2018, he will present ‘Digital Environments – Breaking the walls. Don`t advertise, emotionalise? […]

digitalsignagesummit.org
Wed, Jun 20, 2018 at 5:57 AM

Permalink

Alp Ayhan presents at IAB Turkey Programmatic Seminar

 […]

awarion.com
Wed, Jun 20, 2018 at 5:50 AM

Permalink

#TankFree Wins Silver at Prestigious Cannes Lions

The second Digital Creative Competition submission to win at Cannes WCRS have taken home a silver Lion in the Outdoor category, for ground-breaking work on behalf of The Born Free Foundation, raising awareness of the plight of orcas kept in captivity. […]

oceanoutdoor.com
Wed, Jun 20, 2018 at 4:42 AM

Permalink

How does out-of-home audience targeting work? (Mumbrella)

Audience targeting is now significantly more sophisticated than ever before. The days of tagging a street directory with panel IDs to show advertising locations has evolved into a complex audience-led model, with millions invested in understanding who these audiences are, what they think and how they move. […]

mumbrella.com.au
Tue, Jun 19, 2018 at 4:44 PM

Permalink

In-depth recap of the FEPE 2018 Congress: focus on standards and OOH measurement (OOHToday)

The 59th version of the Congress, dubbed “Framing Our Future,” was held earlier this month in Sorrento on the Amalfi Coast. […]

oohtoday.com
Tue, Jun 19, 2018 at 4:43 PM

Permalink

Shopify: Is Digital Signage Worth the Investment and How Can Retailers Use It?

Digital signage and corresponding digital signage software open up a myriad of new options for your store displays and it can make a real difference for customers. In fact, 68% of customers note that digital signage would make them more likely to buy advertised products. […]

shopify.com
Tue, Jun 19, 2018 at 4:36 PM

Permalink

Mobile ads main driver of global ad spend, China drives growth: report

 […]

marketing-interactive.com
Tue, Jun 19, 2018 at 4:31 PM

Permalink

6 financial metrics to measure the success of your out-of-home advertising business (Billboard Insider)

Gross revenue. Full Occupancy Revenue – Gross Revenue. Lease costs/net revenue. […]

billboardinsider.com
Tue, Jun 19, 2018 at 4:12 PM

Permalink

3 Tips for Making Good OOH Creative (EMC Outdoor)

David Ogilvy wrote in his book Ogilvy on Advertising, “Your poster should deliver your selling point not only in words, but also pictorially. Use the largest possible type. Make your brand name visible at a long distance. […]

emcoutdoor.com
Tue, Jun 19, 2018 at 3:44 PM

Permalink

YETI Flagship Location Becomes Ultimate Digital Destination

YETI and Mood Media collaborated on YETI’s first brick-and-mortar store in Austin, Texas. Multiple digital signage content zones create a unique and memorable customer experience that help drive YETI cooler sales, emphasize lifestyles of customer ambassadors and share fun stories of YETI products. […]

digitalsignageconnection.com
Tue, Jun 19, 2018 at 1:22 PM

Permalink