"Companies will need to severely limit their ability to collect behavioral data, a mainstay dependency of marketers for over a decade. This will have a significant impact on the efficacy of driving inferences and targeting and re-targeting ads. […]
Talks between JCDecaux and APN picked up over the weekend after APN was beat by Ooh!media Ltd. in its takeover attempt for Adshel Street Furniture Pty Ltd., said the person, who asked not to be identified as the talks are private. APN is pushing for a price higher than the A$6.52 per share offered last week by JCDecaux, the person said. […]
Ooh Media has confirmed its acquisition of street furniture business Adshel for $570 million, which will lead to “cost synergies” of between $15 million to $18 million from “leveraging combined infrastructure with duplicated resource rationalisation and reducing outsourcing costs”. […]
Mr Cook said the deal, revealed by The Australian Financial Review on Saturday, will take oOh!media into two segments of the out-of-home advertising market where it does not play – rail and street furniture. "We thought that's a sector we'd like to play in. We started talking to Adshel some time ago to see if there was any interest," he said. […]
Ooh! Media has struck an agreement with rival out-of-home advertising player, Adshel, to acquire the business for $570 million, ending a bidding war for the latter business. ASX-listed oOh!Media confirmed it had entered a binding agreement to acquire 100 per cent of share capital in Adshel from its parent, HT&E, for $570 million, with completion expected this year subject to ACCC approval. […]
Joe Rabah, RMG Networks EMEA managing director, says technology is key to brand loyalty in an age when the in-store experience and customer understanding is more important than ever. For many retailers the perfect answer is technology and they have acted accordingly. However, others are still on the fence, waiting to see how their competitors fare, but they do so at their peril. […]
Toronto’s Yonge and Dundas intersection could get even brighter, with another proposed expansion of the corner’s growing collection of illuminated digital signage. A Sign Variance application was submitted to the City earlier this year, outlining plans for a new massive curving digital display to replace a trio of existing signs on the upper levels of 10 Dundas East’s south facade. […]
Talon is designing, testing and developing proprietary technology platforms to deliver on dynamic buying and real world moments, including an Automation Platform for OOH (Plat>O) and an Out-of-Home Data Management Platform (ODMP), using partners including data experts Black Swan. […]
Article sponsored by QMS. Marketing: How has digitisation changed the way marketers are approaching out-of-home advertising? John O’Neill: Traditionally, marketers were looking at out-of-home as a static medium; it was more a continuity medium to support television and radio because of its impact and cost efficiency. […]
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Internet-age companies drove ad spending. Eleven web-based marketers—including Amazon, Alphabet (Google), Expedia Group and Netflix—boosted spending 24.4 percent (see graphic). Spending for the rest of the LNA—189 companies—fell 0.4 percent. […]
On Tuesday (June 26), the California Senate Committee on Transportation and Housing is scheduled to consider a proposal to authorize a pilot project to allow digital billboards with advertising on California highways. The proposal (AB-1405) calls for 25 digital billboards on highway right of way. […]
Ever wondered who puts up these billboards? The answer is Christian Aid Ministries is a Berlin, Ohio based non-profit organization founded in 1981 to provide a way for Amish, Mennonite and conservative Anabaptist groups to minister to people around the world. Christian Aid Ministries spent $4 million during 2017 on 900 billboards with evangelistic messages. […]
I bought a piece of property at a distressed sale. There’s a billboard on the property which is leased to an out of home company. There are back taxes due on the property. […]
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