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Join Us for A Review of New 2018 Digital Signage Content

For digital signage to be consistently effective, you need fresh content that is regularly updated. That task can be difficult, especially if your digital signage toolset doesn’t change and adapt to new features and offerings in the marketplace. Luckily, Mvix has sought out and developed new content integrations that our users have been clamoring for. […]

mvixdigitalsignage.com
Mon, Jul 23, 2018 at 5:10 PM

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Reflect Wins 2018 Elevate Award for Best ICX Deployment, Retail

Reflect Wins 2018 Elevate Award for Best ICX Deployment, Retail! The Polaris Retail Experience Project by Reflect and Elo combines a physical product showcase with a revolutionary digital interactive experience. […]

dp-aa.org
Mon, Jul 23, 2018 at 3:10 PM

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Alien invasion at Macau International Airport!

Studio City, Macau’s glamorous entertainment resort, dominated Macau International Airport with an interactive branding campaign in the arrivals area. Baggage carousels were fitted with 3D structures to replicate an alien invasion to promote the multimedia exhibit, Alien Invasion, at Studio City. […]

Mon, Jul 23, 2018 at 11:57 AM

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Make Your Case with OOH Advertiser Case Studies (OAAA)

The effectiveness of media investments is more important to advertisers than ever before. Almost every decision-maker appreciates measurable data, and case studies are a direct way to show measurable value of marketing efforts. Many local advertisers are particularly interested in testimonials or success stories of other local advertisers. […]

specialreports.oaaa.org
Mon, Jul 23, 2018 at 10:35 AM

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Candice Simons: OOH ad industry will adapt to autonomous cars (Billboard Insider)

In my opinion, autonomous cars would make roads safer by preventing accidents caused by distracted driving. If a car can drive itself, it additionally allows the “driver” to take in the out- of-home ads around them with no other distractions. It will also boost the mobile and out-of- home strength as a pairing for all campaigns. […]

billboardinsider.com
Mon, Jul 23, 2018 at 7:17 AM

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Where to Install Digital Signage in a New Location? (DSConnection)

“The first thing I always do when deciding where to install a new digital display is locate the best vantage points. I also review foot traffic and ambient light patterns to ensure maximum exposure.” MARK GEIGER, Georgia World Congress Center. […]

digitalsignageconnection.com
Mon, Jul 23, 2018 at 7:14 AM

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Case Study: foodora’s programmatic DOOH campaign

To increase awareness of a new offering, foodora ran a dynamic, programmatic digital out-of-home campaign powered by Broadsign Reach in three German cities. The results? More than one million people were reached and foodora’s pickup option went from representing about four per cent of orders to around 15 per cent at some restaurants. […]

broadsign.com
Mon, Jul 23, 2018 at 5:35 AM

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16:9: iBase Releases Rugged, Stretched Panel PCs For Digital Signage On Buses, Railcars

Someone will likely correct me, but this is the first time I at least remembering seeing one of those skinny, stretched LCDs with a full PC embedded inside – in this case for mass transport systems. The Taiwan industrial PC maker iBase has a new all-in-one 27.6-inch “railway-certified” bar-type panel PC, powered by a Pentium N4200 Quad Core processor and Intel HD Graphics. […]

sixteen-nine.net
Mon, Jul 23, 2018 at 5:14 AM

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Turner Broadcasting’s OOH campaign features Conan at Comic-Con (OOHToday)

TBS is a strong buyer of OOH, frequently purchasing outdoor advertising with sizable support for their television shows and sports programming. […]

oohtoday.com
Mon, Jul 23, 2018 at 4:23 AM

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OOH People in Public Office (OAAA)

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specialreports.oaaa.org
Mon, Jul 23, 2018 at 2:25 AM

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Supplier Spotlight: 4 Questions for Structural Steel Suppliers for Billboards (OAAA)

What are the most important factors an OOH media company should consider when choosing a sign supplier? What are some of the obstacles a builder could encounter when working on a project? What should an OOH media company expect from a structure supplier? […]

thoughtleadership.oaaa.org
Mon, Jul 23, 2018 at 1:44 AM

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Startup pitches their rooftop ad services

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oohtoday.com
Sun, Jul 22, 2018 at 9:19 PM

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oOh! UNMISSABLE AWARDS OPEN WITH $2M OUT OF HOME PRIZE PACKAGE

  Tourism Tasmania’s Feed your curiouscampaign which featured across oOh!media’s Fly, Retail and Office environments, is the first entry in the running for a share of the $2 million worth of Out Of Home media in the 2018 National oOh! Unmissable Awards. The Awards have been launched this week and will recognise the best integrated […] The post oOh! […]

oohmedia.com.au
Sun, Jul 22, 2018 at 9:03 PM

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How often should billboard structures be painted and how?

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billboardinsider.com
Sun, Jul 22, 2018 at 8:22 AM

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Work-Life Balance for Military Families is Possible with Digital Signage

Military service can put a heavy strain on the lives of families involved. […]

mvixdigitalsignage.com
Fri, Jul 20, 2018 at 5:05 PM

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