Media Trends by Axios
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axios.com
Tue, Jul 24, 2018 at 5:29 PM
Tue, Jul 24, 2018 at 5:29 PM
Raw Feed & Search
Tuesday, July 24, 2018 Tue, Jul 24, 2018
Kym Frank: In a world of distraction and media fragmentation, out-of-home advertising is the precision-measured attention driver (OOHToday)
Every day out-of-home faces up to the juggernaut of television. TV viewing is highly variable and it is undoubtedly fragmenting – rapidly. The real growth, especially among the young, is in streaming sources that are not ad-supported. […]
oohtoday.com
Tue, Jul 24, 2018 at 4:51 PM
Tue, Jul 24, 2018 at 4:51 PM
Digital Signage Expo Debuts DSE ONE-EUROPE Conference 5 December, 2018 in London (DSConnection)
Digital Signage Expo (DSE), the world’s largest international tradeshow and educational conference dedicated to digital displays, interactive technology and digital communications networks, will present DSE ONE-EUROPE on Wednesday, 5 December, 2018 at the Millennium Gloucester Hotel London Kensington in London, England, sponsored in part by the Digital Signage Federation. […]
digitalsignageconnection.com
Tue, Jul 24, 2018 at 4:44 PM
Tue, Jul 24, 2018 at 4:44 PM
How to protect your outdoor digital signs from overheating or overcooling (DSToday)
Outdoor digital signage requires temperature control to keep your screens and other electronic equipment, operational. To get the outdoor digital signage specification that your project requires, it's likely that you will need a custom solution, equipped with the proper heating and cooling elements that have been expertly designed by an engineer to suit your requirements. […]
digitalsignagetoday.com
Tue, Jul 24, 2018 at 4:35 PM
Tue, Jul 24, 2018 at 4:35 PM
Media Post: Top 5 Out-Of-Home Advertising Trends
Out-of-home is the only traditional media seeing ad spending growth right now, and for good reason. It remains relevant despite continued development and deployment of new media that have drawn eyeballs away from newspapers, magazines and linear television. That has led a lot of advertisers to want to explore this promising format. […]
mediapost.com
Tue, Jul 24, 2018 at 4:24 PM
Tue, Jul 24, 2018 at 4:24 PM
Indian Shopping Malls are Deploying Digital Signage (DSConnection)
Southcity mall in Kolkata is the largest mall in Eastern India with a gross area of 1,555,000 square feet. Anchoring major brands (like Spencer Retail, Zara, Sephora, Inox Leisure Ltd., Starbucks, etc.) in all categories, it attracts 70,000 to 80,000 people on a weekday and 170,000 to 200,000 people on a weekend. […]
digitalsignageconnection.com
Tue, Jul 24, 2018 at 3:32 PM
Tue, Jul 24, 2018 at 3:32 PM
Smart airports in Asia-Pacific (TTGAsia)
The era of robotics, biometric check-in and augmented reality has arrived in airports, promising to make the passenger travel experience more efficient and comfortable. Here’s a look at the latest technologies in Asia-Pacific airports, and new innovations ahead. […]
ttgasia.com
Tue, Jul 24, 2018 at 3:25 PM
Tue, Jul 24, 2018 at 3:25 PM
The Rhythm of Advertising
What is advertising if you boil it down to its most core element? Some might say advertising is simply the process of promoting one’s self, an organization, a service or good, or an idea to provoke people to respond. Advertising may result in them taking action, such as buying a hamburger after seeing a Burger King commercial. […]
emcoutdoor.com
Tue, Jul 24, 2018 at 10:44 AM
Tue, Jul 24, 2018 at 10:44 AM
University of Wisconsin at La Crosse Installs 3D-Animated Wayfinding
Hundreds of hours of custom design work brought forth the University of Wisconsin La Crosse (UWL) campus wayfinding project. This set of highly detailed, 3D-animated maps are interactive and searchable by multiple categories including individual locations within any of the campus’ 36 buildings. […]
digitalsignageconnection.com
Tue, Jul 24, 2018 at 10:35 AM
Tue, Jul 24, 2018 at 10:35 AM
Experiential marketing is heating up in JCDecaux Airports this summer!
Experiential marketing is heating up in JCDecaux Airports this summer! With three simultaneous exhibits taking place at our top 3 international airports – JFK, LAX and MIA – travelers are getting a sample (literally!) of what these high-end brands have to offer! […]
Tue, Jul 24, 2018 at 8:09 AM
Thailand to roll-out national IoT network (Smart Cities World)
The state-owned telecoms company wants to develop a LoRaWAN network to support IoT services in line with the Government’s Thailand 4.0 agenda. CAT Telecom has chosen Actility’s ThingPark wireless LPWA connectivity platform to power a national IoT communication network roll-out, kicking off with a smart city solution for Phuket and soon to be followed by Bangkok. […]
smartcitiesworld.net
Tue, Jul 24, 2018 at 7:05 AM
Tue, Jul 24, 2018 at 7:05 AM
The A to Z of Digital Signage: H is for HDMI
HDMI stands for High-Definition Multimedia Interface and is a proprietary audio/video interface for transmitting digital video and audio signal from an HDMI-compliant source device, such as a PC or media player, to a monitor, video projector, digital television, or digital audio device. […]
allsee-tech.com
Tue, Jul 24, 2018 at 5:55 AM
Tue, Jul 24, 2018 at 5:55 AM
MediaPost: Vector Media Pulls In Social Influencers To Boost OOH, Experiential Campaigns
Vector Media, known for its digital and static out-of-home as well as experiential advertising, has developed a business model to pull social influencers into the mix that extends the life of campaigns. […]
mediapost.com
Tue, Jul 24, 2018 at 5:31 AM
Tue, Jul 24, 2018 at 5:31 AM
Monday, July 23, 2018 Mon, Jul 23, 2018
Ingram Micro’s online digital signage content creation tool
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crn.com
Mon, Jul 23, 2018 at 6:01 PM
Mon, Jul 23, 2018 at 6:01 PM
JCDecaux is launching London’s biggest DOOH network: LDN Drive (Campaign)
LDN Drive, the capital’s largest 48-sheet network, will reach 40% of Londoners each week by delivering 60 million impressions across 120 roadside digital screens in 29 boroughs. The launch features Campaign as LDN’s first brand partner. […]
campaignlive.co.uk
Mon, Jul 23, 2018 at 5:55 PM
Mon, Jul 23, 2018 at 5:55 PM