Last week we conducted a webinar about “How to use and demonstrate the My Signage Portal Content Management System”. The live webinar was targeted at our partners and covered all of the features of the My Signage Portal CMS focusing specifically on how to demonstrate it. […]
Advertising, once a creative industry, is now a data-driven business reliant on algorithms. The implications are deeply sinister – not only for the consumer but for democracy itself. The ad business is largely automated. […]
While we still have a way to go, significant strides have been made towards automation in out-of-home advertising. This is, in part, thanks to technological developments bringing the tools and expertise needed to make this happen. On the sell side, this technology is called a Supply-Side Platform or SSP. […]
But this whole targeting-obsessed scientism is far from being the only game in town. I would not deny for a moment that targeting is vital to many areas of marketing communication. But it is nonsense to treat advertising with the mindset of a kind of digital Taylorist, and to ignore the wider context in which messages are processed and in which brand trust is established. […]
When it comes to displays in digital signage, just about all the attention goes to screens that have steadily grown bigger, skinnier and brighter. Not a lot of attention or time has been spent on small screens – but there’s a real and growing market demand for displays in places like retail that don’t eat up all the merchandising space and better suit the store environment. […]
"While Ayuda has been providing static and digital POP (proof of posting, and proof of play) solutions to media networks for more than a decade, Seedooh’s platform helps Ayuda bring POP reporting to the next level by providing independent verification and control methodology via intuitive and seamless web experiences," Ayuda global VP of business development and marketing Daniel Fleischer says. […]
Branded Cities (BC), an Out-of-Home (OOH) media company in North America and NinthDecimal, an omni-channel marketing platform, are collaborating to amplify OOH campaigns with mobile advertising. Marketers will have the ability to create one-to-one conversations at Branded Cities’ OOH locations, continue engagement at influential moments and receive actionable audience insights. […]
Commissioned by the National Ethnographic Museum in Warsaw, Poland, the clever team at Pangenerator was tasked with constructing a digital art installation that made viewers think deeply about an aspect of teenage life in the postmodern age. The resulting piece is entitled hash2ash – everything saved will be lost, and it sets its sight on the now global culture surrounding selfie photos. […]
See how Western Michigan University used digital signage in 15 facilities to promote the university brand and streamline communications. The post Western Michigan University Expands School Communications With Mvix Digital Signage appeared first on Mvix. […]
As businesses settle into the ‘new normal’ of the GDPR world, savvy marketers and legal experts will have had their heads firmly turned to the next, fast encroaching regulation from Europe. […]
Hat tip to John Baggot of ComQi for pointing me to this … If you have been around digital signage for a few years, you’ve seen periodic attempts by companies to show glasses-free 3D displays, or holographic-ish stuff that could only be viewed by staring inside boxes. I’ve even, recently, seen glasses-free 3D LED displays. Which, by the way, looked horrendous. […]
And switch over to a team of specialists instead. Not long ago, an agency of record (AOR) was the centerpiece of a successful advertising strategy. To execute an approach that included television, radio, print, outdoor and digital, a brand needed a single agency to conduct the orchestra. […]
It’s estimated that it will be a $21 billion industry by 2021. This is good news for the out-of-home industry. Here at BillboardsIn, we’re seeing an explosion of requests for marijuana-related billboards. […]
It lists remarkable moments in Out of Home history citing ‘firsts’ in Outdoor Advertising. Firsts, like the introduction of 24 and 30 sheet posters, the standardization of structures, illumination, mapping, transit, the bombing of a plant office by 60’s underground antiwar Weatherman, computer painting and formation of #OAAA and TAB, now #Geopath. […]
Guest Post: Jørn Olsen, ProntoTV Looking back at the last few years in the digital signage industry, there has been an increase in articles and a growing focus on ROI. It has become a buzz phrase for sales and marketing reps, and a holy grail for clients. I am a marketing manager for a digital signage company in Norway, so I’ve used my share of ROI slides in presentations. […]
